Superbowl '16

25 January 2016

This year we saw brands get their ads in early - from a wiener stampede to clones of Ryan Reynolds to Seth Rogan in spanx. Here are the commercials that will be played during the big game:

1. Budweiser ad not for everyone

Budweiser uses clydesdales, not ponies in its latest beer ad that's full of blokey imagery and edgy beats. The Super Bowl spot takes us through the parts of the beer-making process with brutish blokes. In what appears to be a dig at the craft beer market, making Bud is not a hobby, it's a much more serious. Budweiser is big and its liquid amber is manly and...

2. Super Bowl babies recreate classic Seal tune

The NFL has assembled groups Super Bowl babies from different finals to recreate classic Seal love ballad Kiss From a Rose. The lyrics have been completely re-written about the Super Bowl and features scores of Super Bowl babies dressed in choir costumes representing their favourite NFL teams. The lyrics are quite amusing and the part with 2014 Super Bowl...

3. PayPal 'new money' Super Bowl spot fails to inspire

Online money transfer company PayPal's debut at Super Bowl 50 lacks the creative 'progress' it claims its service provides. The spot pits 'old money' - aka cash, against 'new money' - PayPal, opening by explaining to folks that new money is not a dirty word. The ad is basically a moving collage of images with colourful bold words drumming home the message...

4. Taco Bell's Quesalupa ad bigger than everything

If Super Bowl ads are about going big, then Taco Bell's spot hits the mark. Promoting its new Quesalupa - essentially a taco made with fried flat bread and stuffed with cheese - the ad takes you through several trends suggesting the snack food will be bigger than a series of trends, including manbuns, Tinder, a crazy Texas lawyer guy, drones, driveless...

5. 'Avos in Space' launches for Super Bowl

Avocados from Mexico has launched an hilarious new ad for the Super Bowl that frames the human race in a whole new perspective; the perspective of aliens. The colourful creatures take a walk through a museum showcasing humanity, in awe of our 'torture device' (an aeroplane), our alphabet (emojis), and the white and gold dress that “caused a civil war”. One...

6. Mountain Dew wins for weirdest ad in the Super Bowl

In promotion of Mountain Drew’s Kickstart energy drink, the brand has combined a puppy, a monkey, and a baby to produce one weird looking creature. The 'puppymonkeybaby' sings, dances, and licks faces while wearing a nappy. It’s sort of cute, but mostly creepy. The idea is that three things combined makes something awesome, with Kickstart combining Mountain...

7. Willem Dafoe is Marilyn Monroe for Snickers' Super Bowl ad

Snickers has recreated Marilyn Monroe’s iconic skirt-blowing scene with Willem Dafoe in a dress.The spot, from BBDO New York, uses the brand’s ‘You’re Not You’ tagline with Dafoe playing grumpy Monroe in desperate need of a Snickers. Willem humorously says, “Who’s the genius who puts a girl in heels on a subway grate?” mocking the original Monroe...

8. Steven Tyler sings for Skittles in Super Bowl ad

Skittles joins a barrage of brands that are unveiling their full Super Bowl ad early, releasing a 30-second spot starring Steven Tyler. The Aerosmith frontman receives a portrait of himself made entirely of skittles – and he isn’t happy about it. The spot, by creative agency DDB Chicago, is inspired by the trend of Skittles fans making crafts out of the...

9. Singing sheep are the stars of Honda’s Super Bowl ad

Honda has released its Super Bowl ad starring a herd of singing sheep and a talking border collie. They bust it out to Queen’s 1976 hit, Somebody to Love, advertising the new Honda Ridgeline with a truck bed audio system. The ad marks Honda’s return to the Super Bowl after skipping 2015. The car brand's 2014 ad focused on car safety and featured Bruce...

10. Heinz has let the dogs out for the Super Bowl

Heinz has released its ad for the Super Bowl starring dachshunds, otherwise known as sausage dogs, dressed in hot dog costumes running towards a family dressed as condiments. It’s pretty much the cutest thing we’ve seen since Budweiser’s Clydesdale and puppy commercial in 2014. In the 30-second ad, there is a wiener stampede with hundreds of hot dogs...

11. Audi releases Super Bowl ad set to Bowie’s ‘Starman’

Audi is back in the Super Bowl, skipping last year, with its ad portraying a retired astronaut who rediscovers his gusto thanks to the Audi vehicle. In a tribute to the deceased singer, David Bowie, his track ‘Starman’ plays in the background as the former astronaut reflects on his days in space while driving his Audi. The 60-second ad, by Venables Bell...

12. Wix.com and Kung Fu Panda recreate iconic ads for Super Bowl

Wix.com and the cast of Kung Fun Panda channel iconic Super Bowl ads while brainstorming how they can get more customers to come to their noodle shop. Po and the other characters channel Old Spice’s ‘The Man Your Man Could Smell Like’ and Budweiser’s famous frog commercial. Then Po’s friend suggests starting smaller with a “stunning website from...

13. T-Mobile partners with Drake for Super Bowl ad

Just when we thought Hotline Bling had its 15 minutes of fame, T-Mobile is bringing it back for the Super Bowl. In the spot titled Restrictive Bling, by Publicis Seattle, Drake steals the spotlight performing his hit song and pulling out the the now infamous dance moves from the original video clip. As he sings the well-known line, 'You used to call me on...

14. Hyundai clones Ryan Reynolds, wins Super Bowl ads

Hyundai has brought in the big guns for this year’s Super Bowl ad – 13 of them to be exact. In the 45-second clip released by the car brand, two ladies take a trip to Ryanville, where the population is all clones of Ryan Reynolds. We counted 13 clones, from a police man to a construction worker, to a group of the Deadpool star playing football. The women...

15. Apartments.com enters into the Super Bowl

Goldblum sings while scaling a skyscraper and when he reaches the top he finds rapper Lil Wayne grilling burgers with a George Washington impersonator. And cue the gospel choir for added effect. The ad has come under fire for being “low-key racist” with some people taking issue with Lil Wayne barbequing for Washington, suggesting it promotes slavery. Lil...

16. Helen Mirren slams drunk drivers in Budweiser ad for Super Bowl

Budweiser is using its 60 second spot during the Super Bowl to tackle the issue of drunk driving. However, the brand isn't making your typical public service announcement. The ad, by Anomaly in New York, features actress Helen Mirren, instead of the usual car crashes and screeching tyres. In the clip, Mirren slams drunk drivers saying; "I'll sum it up like...

17. Butterfinger goes #BolderThanBold for Super Bowl

Butterfinger has announced its place in the Super Bowl coverage by releasing a bold teaser. The US peanut butter and chocolate bar, owned by Nestle unveiled a clip showing a man skydiving and eating a Butterfinger while jumping 12,000 feet – you’d think this would be a choking hazard. He lands on a huge slogan that says "Bolder Than Bold", and announces...

18. NFL backs anti-domestic violence for Super Bowl

NFL has donated airtime in the Super Bowl for a powerful anti-domestic violence public service announcement. The 30-second ad will run in the third quarter on behalf of No More, an organization formed in 2013 to combat domestic violence and sexual assault. From Grey New York, “Text Talk” shows a conversation between two friends alluding to a violent...

19. Pokémon says ‘train on’ for Super Bowl 50

Pokémon is the first brand to roll out a full 2016 Super Bowl commercial, releasing an extended version of its spot that will run in a 30-second version at the big game. This is the first year Pokémon is featuring at the Super Bowl, airing the commercial in celebration of its 20th anniversary. In the clip, by creative agency Omelet LA, director Rio de...

20. Marilyn Monroe sings for her Snickers for Super Bowl

Snickers has confirmed its spot in the Super Bowl by bringing back America’s sweetheart for its ad teaser. In a continuation of the brand's ‘You’re Not You When You’re Hungry “campaign by BBDO New York, Marilyn Monroe sings her iconic ‘happy birthday’ serenade in celebration of the Super Bowl's 50th birthday - although her performance isn’t quite as...

21. Amy Schumer and Seth Rogen tease Super Bowl ad for Bud Light

Amy Schumer and Seth Rogen look as if they are entering the 2016 election in the political parody Super Bowl teaser released for Bud Light. Dressed in pearls (and spanx) Schumer looks on as Rogen suits up, even moisturising his elbows while wearing stockings which is something she clearly does not want to see. He also puts talcum powder in his underwear for...

22. Liam Neeson for LG's first ever Super Bowl commercial

LG are making a splash at the Super Bowl this year, recruiting Hollywood actor Liam Neeson for its first ever big game commercial. The teaser has been released on the YouTube AdBlitz channel and suggests a big announcement is coming. Neeson says the announcement will change everything with the text reading; “Mysteries from the future.” Last year the popular...

23. Rihanna appears in CBS Super Bowl ad teaser

CBS recruits Rihanna in promotion of the big events they are broadcasting this year, including the Super Bowl, the Grammy Awards and a The Late Show with Stephen Colbert. Rihanna rocks up on the football field to meet NFL sportcasters Jim Nantz, Phil Simms and James Brown in a shimmery gold dress – attire fitting more for the Grammys than the 50m line. The...

24. KFC teases Nashville hot chicken for Super Bowl

KFC has released two clips on Google’s YouTube AdBlitz Super Bowl 50 ad channel teasing its spot in the Super Bowl. In the first 44-second video the infamous Colonel Sanders is back sporting his iconic white hair and goatee. He speaks to his board about his latest Nashville hot chicken recipe, finishing by saying, “It’s finger lickin’ good". The text reads,...

25. Hyundai Super Bowl ad teases Ryan Reynolds and Kevin Hart

Hyundai US are teasing viewers with actor Ryan Reynolds and comedian Kevin Hart in its latest clips for the Super Bowl. The automaker has debuted with four short clips; two titled ‘The Chase’ that have an eerie horror movie vibe showing people running through a forest trying to escape something. The rumour is they are trying to escape two talking bears –...

26. Mini recruits Serena Williams for Super Bowl ad

Mini USA has six celebs in its latest campaign about defying labels. Abby Wambach and Serena Williams are featured in the first two videos that have been released by Mini, with T.Pain, Randy Johnson, Harvey Keitel and Tony Hawk set to star in the next clips to be released. Williams and Wambach talk candidly to the camera in black and white about what they...

27. Christopher Walken uses socks to sell Kia at the Super Bowl

After the success of last year’s Super Bowl spot starring Pierce Brosnan, David&Goliath have created another ad for the car brand starring Christopher Walken. In the clip, Walken uses sock puppets to demonstrate how beige socks will mean a boring life, and how you must wear colourful socks - and buy a Kia Optima. Walken says, “There are two types of...

28. T-Mobile's mystery Super Bowl star

In the hopes of creating anticipation, last week the telco revealed one of its Super Bowl ads, leaving the rest of its Super Bowl plans a secret until kickoff. The ad is both a play on that Miss Universe slip-up, and also a nod to recent ads that the telco has been running in response to a recent Verizon ad called "A better network as explained by colourful...
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