Butterfinger goes #BolderThanBold for Super Bowl

27 January 2016

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Usually we'd hate to see a 'butterfingers' at the big game, but this one we'll look forward too.

Butterfinger has announced its place in the Super Bowl coverage by releasing a bold teaser.

The US peanut butter and chocolate bar, owned by Nestle unveiled a clip showing a man skydiving and eating a Butterfinger while jumping 12,000 feet – you’d think this would be a choking hazard.

He lands on a huge slogan that says "Bolder Than Bold", and announces Butterfinger’s involvement in the Super Bowl 50. The brand used Periscope to stream the announcement.

In the second edition of the teasers, Billy Eichner hits the streets with pro-footballer star Terrell Owens to ask New Yorkers to show their #BolderThanBold moves.


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