News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


Amnesty International turns to Tinder

MakeTheChoice.com.au

07 Mar 2014

Amnesty International Australia has teamed up with dating app Tinder for a campaign in the lead-up to International Women's Day tomorrow. more »

Woolworths, Whiskas and personalised feline targeting

07 Mar 2014

Woolworths and Whiskas have made a bid to take relationship marketing to the next level. more »

MKR void means Nine does the dominating

07 Mar 2014

With My Kitchen Rules out of the way until Sunday, news and current affairs dominated the free-to-air networks last night. And it was Nine doing the dominating. more »

Sean Cummins on the cult of Sean Cummins

07 Mar 2014

Some call him a narcissist. Others rave about the veteran creative and powering independent. Sean Cummins, the man behind the AdNews Agency of the Year, opens up about his critics and why he's moving to New York in May to open an office. more »

Ten hires new head of scheduling

07 Mar 2014

Channel Ten has appointed veteran programmer John Stephens as director of scheduling and acquisitions. more »

The Checkout has another pop at Swisse, moves in for the krill

07 Mar 2014

Consumer affairs show The Checkout launched a two-pronged attack on Swisse last night - despite a pending defamation lawsuit by the supplements company against the ABC. more »

The Guardian parachutes in new editor as Viner heads to US

07 Mar 2014

The Guardian Australia will parachute in a new editor, with Katharine Viner taking a new role with the company in the US. more »

DDB wins Gumtree pitch

07 Mar 2014

DDB Group Sydney has won the Gumtree pitch and DDB, RAPP and Tribal will deliver omnichannel communications for the classifieds site. more »

To be a winner, you have to shop like a winner: Aldi kicks off new campaign

"And you know what happens when you eat a winner? You become a winner."

07 Mar 2014

Aldi's latest campaign stars a Tony Robbins-style motivational speaker, hyping up Aldi's 'award-winning' range of products. And you know what happens when you eat a winner? You become a winner. more »

NEWS IN BRIEF: 7 March 2014

07 Mar 2014

Taylors Wines new CMO | Mediabrands appoints Bass more »

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