Agency bosses press for focus beyond paid, owned, earned 21 hours ago

Agency bosses press for focus beyond paid, owned, earned

Various bosses have come out in favour of a business which looks beyond paid, owned and earned into a world which looks at a client's 360-degree operation as an opportunity.

Nine's cross-measurement a catalyst, but not a game-changer 23 hours ago

Nine's cross-measurement a catalyst, but not a game-changer

Nine's cross-measurement piece has been welcomed by buyers, but they say Nine won't get an advantage in the marketplace on the back of it.

NewsLifeMedia rolls out multimillion-dollar campaign for news.com.au 20 hours ago

NewsLifeMedia rolls out multimillion-dollar campaign for news.com.au

News Corp's lifestyle arm, NewsLifeMedia, has launched an extensive campaign to reaffirm its position in market, with media agency Bohemia taking on the creative for the campaign.

UM, MediaCom and OMD on alert after Sony calls global media pitch 20 hours ago

UM, MediaCom and OMD on alert after Sony calls global media pitch

UM, MediaCom, and OMD on alert as Sony calls global media pitch.

Clients behaving badly? Fiat Chrysler misappropriation case touches Maxus & Digital Dialogue 21 hours ago

Clients behaving badly? Fiat Chrysler misappropriation case touches Maxus & Digital Dialogue

Media and digital agencies have been named as bit-part players in a case alleging Fiat Chrysler former boss siphoned off more than $30 million in company money for personal gain.

IAB: Online ads hit $1.15 billion in March quarter 20 hours ago

IAB: Online ads hit $1.15 billion in March quarter

One in three general display dollars are now being spent on mobile display advertising, according to the IAB and PwC's Online Advertising Expenditure Report.

Freeview's new play 21 hours ago

Freeview's new play

Freeview is hoping a new set-top-box will give consumers a cheaper entry point into HbbTV service.

SBS grooves to Eurovision beat, Seven's Catching Milat a winner 22 hours ago

SBS grooves to Eurovision beat, Seven's Catching Milat a winner

SBS grabs big share numbers on the back of Eurovision, while Seven wins Sunday with Catching Milat.

Great marketing isn’t created inside marketing departments: Joe Pollard 3 days ago

Great marketing isn’t created inside marketing departments: Joe Pollard

While brands might be pushing into the content creation space, Telstra's Joe Pollard has talked up the need for partnerships, noting that marketers need great ideas from third-party experts.

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