ADELAIDE AMPLIFIED - VOZ a step forward but no silver bullet, says KWP’s Michelle Grogan

ADELAIDE AMPLIFIED - VOZ a step forward but no silver bullet, says KWP’s Michelle Grogan yesterday

The agency’s media director says the incoming measuring system doesn’t capture all video screens, such as cinema and social.

Campaigns

Momentum Energy gives Victorians reasons to get happy

Momentum Energy gives Victorians reasons to get happy

“We didn’t want to just tell people to be happy, we wanted the ads themselves to make people feel good.”

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AFG launches brand refresh from The Works

AFG launches brand refresh from The Works

The agency was appointed to develop the refreshed brand architecture, messaging and accompanying B2B campaign following a competitive pitch.

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Moccona embraces ‘me-time’ in brand platform developed by Edge

Moccona embraces ‘me-time’ in brand platform developed by Edge

Integrated campaign launches across TV, online video, digital, social, outdoor and PR.

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Opinion

David Angell
David Angell

ThinkTV’s latest research belongs to the past, not the future

It’s 2021. There are so many other more interesting avenues for a piece of research about television to explore.
Jakub Ortzasek
Jakub Ortzasek

Is this a final nail in the cookie’s coffin?

Marketing in the 2020s will require skill, knowledge, and experimentation to navigate effectively.
Eaon Pritchard
Eaon Pritchard

That which appears is good, that which is good appears

Can minds be ‘tricked’ into inferring ‘quality’ media by representations of ‘quality’ media? And for how long?

ADELAIDE AMPLIFIED - The ubiquity of audio means it’s been taken for granted yesterday

ADELAIDE AMPLIFIED - The ubiquity of audio means it’s been taken for granted

“If you’re buying standard mobile display and you're expecting clicks, then you should be buying shakeable audio or one of the audio products.”

John Gutteridge swaps agency life for sloungewear yesterday

John Gutteridge swaps agency life for sloungewear

From the sheets to the streets.

ADELAIDE AMPLIFIED - How brands recalibrated in the pandemic disruption yesterday

ADELAIDE AMPLIFIED - How brands recalibrated in the pandemic disruption

Diversify or die.

Clemenger BBDO Melbourne's new specialised content team 21 hours ago

Clemenger BBDO Melbourne's new specialised content team

Demand for for high quality, efficient content production for owned and social channels.

Tourism Australia’s City Escapes campaign with Hamish Blake and Zoe Foster-Blake yesterday

Tourism Australia’s City Escapes campaign with Hamish Blake and Zoe Foster-Blake

Every Australian should do their patriotic duty and take a holiday in Australia this year.

ACM to launch new travel website yesterday

ACM to launch new travel website

The site is an extension of the weekly insert Explore which was launched in early 2020.

Clive Palmer is back spending big on political ads yesterday

Clive Palmer is back spending big on political ads

He is getting in early, even before a poll date is known.

Movers & Shakers: Nine, UM, Ogilvy, Havas Media yesterday

Movers & Shakers: Nine, UM, Ogilvy, Havas Media

This week new CEOs were named at Nine, UM, Ogilvy and Leo Burnett Sydney.

City of Melbourne launches FOMO creative platform via Leo Burnett yesterday

City of Melbourne launches FOMO creative platform via Leo Burnett

Melburnians needed some positive inspiration to get them back to the city.

In other news...