AdNews Agency of the Year 2026: Entries now open 6 hours ago
There are three new categories, including Best Use of Music sponsored by ARIA.
Campaigns
BCF and Thinkerbell create the Fisho’s Onesie
A functional, water-resistant solution for all conditions.
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Beyond The Valley returns with Fortune Favours The Curious
“This campaign sets the stage for a completely unique, choose-your-own-adventure experience on site."
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Chupa Chups expands into the lollies category via The Idea Shed and Havas Media
Creating a seamless path from awareness to trial through retail media, audio, video and out-of-home channels.
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Opinion
Stephen Downward
You can’t optimise your way into an AI recommendation
Search isn’t dead, nor is it becoming less important.
Steph Babin
Immersion isn’t an experience, it’s a story that travels
Content should never be an afterthought.
Ayaan Mohamud
The creator grew from storyteller to salesperson
The next evolution is visibility.
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