Could niche publishing hold the secret to success?

Could niche publishing hold the secret to success? yesterday

A handful of independent publishers in the country are carving a niche for themselves on the back of their varied offerings.

Campaigns

The Core Agency reveals latest work for Elders

The Core Agency reveals latest work for Elders

The campaign looks to engage customers across its products such as business, farm, personal, fleet and commercial motor insurance.

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Origin Energy unveils first rebrand in 18 years

Origin Energy unveils first rebrand in 18 years

Created by TBWA Melbourne, the ad features Origin users engaging with the new services and dancing to the song ‘Shake Shake Shake Senora’ by Harry Belafonte.

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Thankyou put a new spin on the 'money back guarantee' in latest campaign

Thankyou put a new spin on the 'money back guarantee' in latest campaign

Thankyou’s latest guarantee sees the brand offer a free box of Huggies to unsatisfied customers.

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Opinion

Emarsys market lead for Australasia market lead Heath Barlow
Emarsys market lead for Australasia market lead Heath Barlow

GDPR: what is it and what do I do?

GDPR will have serious implications in Australia, not least because of its prospective fines for non-compliance of over $30 Million, or 4% of annual global revenue. Emarsys Heath Barlow explores.

Social Soup founder Sharyn Smith
Social Soup founder Sharyn Smith

Will Cambridge Analytica derail the influencer marketing business model?

There is no doubt the latest Facebook and Instagram data restrictions have the social media and influencer marketing industry in a social scramble, says Social Soup founder Sharyn Smith.

King Kong founder Sabri Suby
King Kong founder Sabri Suby

Why you can't buy digital evolution

Digital marketing agencies are laughing all the way to the bank as traditional marketing organisations just don't seem able to evolve their business to include digital channels without a digital agency takeover, writes Sabri Suby.

Young Guns: PHD Sydney planning executive Joe McCabe 3 hours ago

Young Guns: PHD Sydney planning executive Joe McCabe

A thing people at work don't know about Joe is that he was hospitalised in a tutu because of his sister when he was about five. Thus, ending his dream of becoming the red swan. In five years' time he'll be in London.

News Bulletin: Seven appoints former Ten executive as head of cricket 3 hours ago

News Bulletin: Seven appoints former Ten executive as head of cricket

In news today: Seven appoints former Ten BBL executive as head of cricket.

Twitter reports profitable quarter on back of strong international sales 6 hours ago

Twitter reports profitable quarter on back of strong international sales

A 53% year-on-year rise in international ad revenue has powered Twitter's second profitable quarter in a row, maintaining a recent turnaround for the social media company.

MKR scorches competition in ratings race 7 hours ago

MKR scorches competition in ratings race

Seven's MKR continues to win the ratings race, with the show yet to have an audience below one million.

Facebook grows ad sales by 50% 8 hours ago

Facebook grows ad sales by 50%

Facebook grew ad revenue by 50% and reported a 13% increase in the number of users on the platform. The results avoided any fallout from the Cambridge Analytica scandal, which broke late in the quarter.

Leo Burnett Melbourne appoints four new creative directors 8 hours ago

Leo Burnett Melbourne appoints four new creative directors

Chris Jovanov and JWT's Jess Lilley and Jim Walsh all join the company - kitted out with a diverse background across digital, creative and design. Daniel Pizzato has been promoted internally.

Aussie sponsorship platform set to become 'global standard' 9 hours ago

Aussie sponsorship platform set to become 'global standard'

Gemba Group's new platform, Turnstile, could revolutionise sports sponsorship valuations, Formula 1 says.

News Bulletin: Ita Buttrose departs Studio 10, iSelect's new CMO, WhiteGrey moves 2 days ago

News Bulletin: Ita Buttrose departs Studio 10, iSelect's new CMO, WhiteGrey moves

In news today: Ita Buttrose's Studio 10 departure, Whitegrey's new chief strategy and CX officer and iSelect appoints a new CMO.

Industry Profile: Quantcast head of account management Nicole Gardner 2 days ago

Industry Profile: Quantcast head of account management Nicole Gardner

Nicole Gardner joined Quantcast just over two months ago from McCann. So far, she says the biggest challenge was getting her head around all the acronyms of the business.

In other news...