Advertising executives are the least trusted in Australia

Advertising executives are the least trusted in Australia 20 hours ago

At the bottom alongside politicians, according to the Ipsos Global Trust in Professions survey.
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Campaigns

Hyundai’s new Venue fits in and stands out

Hyundai’s new Venue fits in and stands out

Created by Innocean Australia, the cheeky integrated campaign highlights the stylish attributes of Hyundai’s new entry-level vehicle.

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INVNT creates 'Coachella for accountants' at Xerocon Brisbane

INVNT creates 'Coachella for accountants' at Xerocon Brisbane

Celebrating its tenth anniversary. the event ran from September 4 until 5.

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South Australia's RAA unveils new brand identity and campaign

South Australia's RAA unveils new brand identity and campaign

Milo&Co were behind the rebrand, while KWP! created the new campaign.

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Opinion

Wavemaker national head of content Shivani Maharaj
Wavemaker national head of content Shivani Maharaj

Why brands need to place long-term bets in the war for attention

When it comes to sponsorships and partnerships, go big or go home, writes Wavemaker’s Shivani Maharaj.
GumGum chief growth officer Ben Plomion
GumGum chief growth officer Ben Plomion

Brand safety a constant effort, get used to it

GumGum’s chief growth officer Ben Plomion explains why brand safety must be a constant effort and why marketers must shift into a higher gear.
Colin Barnard, Criteo AUNZ commercial director
Colin Barnard, Criteo AUNZ commercial director

Voice and Visual Search: The Next Frontier of Digital Marketing

Commercial director at Criteo, ANZ, Colin Barnard shares his thoughts on how artificial intelligence has brought voice and visual search optimisation to the forefront of the industry.

Australia's advertising effectiveness study launched by the Communications Council 7 hours ago

Australia's advertising effectiveness study launched by the Communications Council

This is the first time an advertising effectiveness study has been conducted outside of the UK.
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QMS Sport inks deal with newest A-League side 15 hours ago

QMS Sport inks deal with newest A-League side

QMS Sport has inked an exclusive media rights deal with the newest club to join the A-League; the Western United Football Club.
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Young Gun: Verizon Media account manager Kim Dao 16 hours ago

Young Gun: Verizon Media account manager Kim Dao

Kim Dao once wanted to work in fashion but instead fell in love with the media industry. She also owns 76 sets of Nanoblocks.
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Tealium adds built-in machine learning to its customer data platform 18 hours ago

Tealium adds built-in machine learning to its customer data platform

Tealium Predict will help organizations automatically draw conclusions about what customers are likely to do in the future.
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Carat and Columbus retain $40m L’Oréal media account 18 hours ago

Carat and Columbus retain $40m L’Oréal media account

One of the world’s leading beauty groups, L’Oréal has extended its six-year partnership with Dentsu Aegis Network’s Carat and Columbus.
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CUB sees success with non-alcoholic beer brand Carlton Zero 19 hours ago

CUB sees success with non-alcoholic beer brand Carlton Zero

The shift in Australian drinking habits has given way to the rise of non-alcoholic and "healthier" beer options.
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Facebook moves deeper into hardware 20 hours ago

Facebook moves deeper into hardware

The devices are built for Facebook Messenger and WhatsApp calls.
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Martech platform Brandcrush raises $1m venture capital 20 hours ago

Martech platform Brandcrush raises $1m venture capital

With the help of Rampersand, Luxury Escapes founder Adam Schwab and Blackbird Ventures’ Startmate accelerator program.
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Scooby-Doo celebrates his 50th birthday with Australia's largest dog cake 20 hours ago

Scooby-Doo celebrates his 50th birthday with Australia's largest dog cake

MasterChef guest chef Anna Polyviou created the cake which weighed 120kg and was 150cm high.
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