ANALYSIS - The 2021 Super Bowl advertising dilemma

ANALYSIS - The 2021 Super Bowl advertising dilemma 2 days ago

This year $US5.5 million for 30 seconds.

Campaigns

HeartKids launch ‘Things can change in a heartbeat’ via DDB Sydney

HeartKids launch ‘Things can change in a heartbeat’ via DDB Sydney

The probono campaign is supported with an outdoor and digital campaign.

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303 MullenLowe Perth exposes dangers of drinking alcohol while pregnant

303 MullenLowe Perth exposes dangers of drinking alcohol while pregnant

The campaign’s media strategy is led by a state-wide TVC.

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AKQA partners with the Sydney Symphony Orchestra to perform The [Uncertain] Four Seasons

AKQA partners with the Sydney Symphony Orchestra to perform The [Uncertain] Four Seasons

The global project recomposes Vivaldi’s ‘The Four Seasons’ using climate data for every orchestra in the world.

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Opinion

Charlotte Banister
Charlotte Banister

We need to humanise our approach to data management

There are five areas marketers need to address to ensure they are focussed on getting the customer experience right, and humanising our approach to data management, should be a priority.
Marcus Seal
Marcus Seal

The street poster industry is tearing down the outside from the inside

"Never interfere with an enemy while he’s in the process of destroying himself."
Alpha Digital senior account manager Ruth De Luchi
Alpha Digital senior account manager Ruth De Luchi

Why I’ve changed how I talk to clients about YouTube

Alpha Digital's Ruth De Luchihe on the rise of YouTube after 2020.

McCann's Rob Reilly goes to WPP as global chief creative officer 2 days ago

McCann's Rob Reilly goes to WPP as global chief creative officer

He says the offer was "impossible to resist".

Frydenberg criticises Google’s experiment blocking local news sites 2 days ago

Frydenberg criticises Google’s experiment blocking local news sites

“The digital giants should focus on paying for original content, not blocking it."

Ex-CHE Proximity and Dentsu execs launch new media agency 2 days ago

Ex-CHE Proximity and Dentsu execs launch new media agency

Grant Abrahams and Calvin Cain have launched Engine Agency.

Movers & Shakers: oOh!media, Foxtel, Nine 2 days ago

Movers & Shakers: oOh!media, Foxtel, Nine

Cathy O'Connor, Richie Butterworth, Hilary Perchard and more start in new roles this week.

Integral Ad Science acquires Amino Payments 2 days ago

Integral Ad Science acquires Amino Payments

The acquisition will allow IAS to accelerate its investments into programmatic transparency solutions.

Uber appoints R/GA global social agency of record 2 days ago

Uber appoints R/GA global social agency of record

In Asia Pacific, the account will be led out of R/GA Sydney.

Essence launches media health check consulting service 2 days ago

Essence launches media health check consulting service

Developed during the depth of the pandemic.

Young Gun: Akcelo senior account manager Audrey Man 3 days ago

Young Gun: Akcelo senior account manager Audrey Man

One of Akcelo's latest recruits, Man began her career four years ago at Leo Burnett Sydney. Outside of work she is an avid rock climber.

OOH industry appoints Ipsos to update audience measurement 3 days ago

OOH industry appoints Ipsos to update audience measurement

Picking up digital out-of-home (DOOH) signs.

In other news...