Foxtel loses another marketer, the fifth in 12 months

Foxtel loses another marketer, the fifth in 12 months 21 hours ago

Foxtel's Jo McAlister has become the latest marketing executive to exit the business, making her the fifth to depart in 12 months, AdNews can reveal.

Campaigns

BONDS gets back to basics with a retro twist

BONDS gets back to basics with a retro twist

Australian WNBA basketball superstar Liz Cambage stars in the new BONDS campaign which reflects "body positivity and inclusivity".

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Industry super fund Vision Super launches latest investment option

Industry super fund Vision Super launches latest investment option

The Reactor Group helped Vision Super launch a campaign geared towards its new innovation and disruption investment offering.

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Luv-A-Duck tells a classic love story simplified by a duck dish

Luv-A-Duck tells a classic love story simplified by a duck dish

The 80s-inspired TVC was created by Disegno with production by BRAVE.

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Opinion

Suzie Shaw, We are Social MD
Suzie Shaw, We are Social MD

How emojis can work for brands

To celebrate World Emoji Day this year, We Are Social decided to take a look at just how popular emojis are in Australia, which are our favourites, and how they perform for brands in terms of driving engagement.

Stephen Graham, Associate Strategy Director, Isobar
Stephen Graham, Associate Strategy Director, Isobar

Building back the bridge between creativity and effectiveness

Adland is going through a "creative crisis" but what is the solution? Stephen Graham makes the case for the hero the industry needs.

Aaron Brooks, Vamp co-founder
Aaron Brooks, Vamp co-founder

How to capture consumer attention - when you only have half

With multi-screening becoming ingrained in consumer habit, connecting with a distracted consumer is one of marketers’ key challenges to overcome says Vamp’s Aaron Brooks.

Judith Neilson's cash for journalism has mostly gone to established media 15 hours ago

Judith Neilson's cash for journalism has mostly gone to established media

The level of funding hasn't been revealed.

Regional radio vies for greater spend with new tool 21 hours ago

Regional radio vies for greater spend with new tool

Media buyers will able to determine how different radio station combinations impact reach and effective budget allocation.

DDB Sydney promotes Matt Chandler to deputy ECD 21 hours ago

DDB Sydney promotes Matt Chandler to deputy ECD

Matt Chandler, who is currently creative partner at DDB Sydney, has been at the agency for more than five years.

Coles Little Shop campaign faces a plastic waste petition 22 hours ago

Coles Little Shop campaign faces a plastic waste petition

A Change.org petition currently has more than 28,000 signatures.

Advertising's role in male and female stereotypes 22 hours ago

Advertising's role in male and female stereotypes

Australians think the traditional male and female binary is “outdated” and marketers need to look at categorising audiences by interest not gender.

Telstra-backed adtech Near raises $140 million 23 hours ago

Telstra-backed adtech Near raises $140 million

The AI data platform, which has a deal with News Corp, closed one of the largest industry funding rounds.

Domain names former SpotX boss programmatic sales director yesterday

Domain names former SpotX boss programmatic sales director

The move by the online classified business is part of plans to improve its programmatic advertising capabilities following its transition to a full programmatic offering last year.

Early SMI: Advertising agency spend hovers below the line yesterday

Early SMI: Advertising agency spend hovers below the line

Agency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.

Ashley Earnshaw appointed CEO of Vizeum yesterday

Ashley Earnshaw appointed CEO of Vizeum

Ashley Earnshaw will step into the role next month, becoming the second major CEO appointment within Dentsu Aegis Network in recent months.

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