Age is the new diversity problem in advertising 13 hours ago

Age is the new diversity problem in advertising

"The over 50 demographic is pissed off at patronising advertising - they may not be playing Pokémon Go but they aren’t buying adult diapers."

Gumtree unlocks first party data – launches programmatic marketplace 18 hours ago

Gumtree unlocks first party data – launches programmatic marketplace

Gumtree has ramped up its advertising offering by launching a new "programmatic-first" marketplace, known as Gumtree Media. Aims to woo brands with exposure to 7.1 million visitors per month.

Havas 'wakes up to the beast' – launches sports unit 17 hours ago

Havas 'wakes up to the beast' – launches sports unit

"It's just now that the advertising industry is going back to the world of IP rights holders – we're waking up to the beast that is the world of partnerships.”

Twitter stock tumbles, do advertisers want what it's selling? 16 hours ago

Twitter stock tumbles, do advertisers want what it's selling?

Twitter's second quarter results showed stagnant user numbers and slower than expected revenue growth. Founder Jack Dorsey admitted a downturn in advertiser interest.

MasterChef cracks ratings with egg finale 17 hours ago

MasterChef cracks ratings with egg finale

MasterChef whisks up biggest entertainment audience of 2016, however the numbers are down on the 2015 finale.

Industry Profile: SaleCycle APAC chief revenue officer, Chris Brinkworth 20 hours ago

Industry Profile: SaleCycle APAC chief revenue officer, Chris Brinkworth

Did you know SaleCycle's Chris Brinkworth was once a Cleo Bachelor?

HCF marketer makes moves to leverage Pokémon Go craze yesterday

HCF marketer makes moves to leverage Pokémon Go craze

Do Pokémon need health checks? Aussie health insurance brand HCF thinks so as it confesses to reaching out to Pokémon to try and leverage the app.

Vodafone appoints GroupM to create Team Red unit yesterday

Vodafone appoints GroupM to create Team Red unit

GroupM will create the dedicated Team Red unit in Australia to bring the brand in line with the rest of the global business.

Ikon sues client for non-payment amid counter claims of 'dishonest conduct' 2 days ago

Ikon sues client for non-payment amid counter claims of 'dishonest conduct'

Media transparency could be flaring up again as Ikon is accused of 'misleading and dishonest' conduct by a client it is suing for nearly $1m of unpaid fees. Suggestions of rebates, kickbacks and more.

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