OMG first to market with Meta measurement yesterday

OMG first to market with Meta measurement

First holding company to get access to Advanced Analytics (AA).

Clickbait ad farms Made for Advertising yesterday

Clickbait ad farms Made for Advertising

You’ll never guess what happened next.

Movers & Shakers: Publicis, IMAA, Wavemaker, Bench Media, oOh!media yesterday

Movers & Shakers: Publicis, IMAA, Wavemaker, Bench Media, oOh!media

Lisa Green, Steph Hasouros, James Boardman, Ishita Sehdev, Imogen Hewitt.

Doritos' 'For The Bold' via VaynerMedia yesterday

Doritos' 'For The Bold' via VaynerMedia

Doritos lovers who can't resist the temptation. 

ACCC supports government's agreement to new competition and consumer laws yesterday

ACCC supports government's agreement to new competition and consumer laws

The ACCC recommendations called for mandatory codes of conduct for certain digital platforms to prevent anti‑competitive conduct.

Archibald Williams wins NBA account for APAC yesterday

Archibald Williams wins NBA account for APAC

To work across all digital, activation and fan engagement comms.

Perspective - AI and machine learning becoming a bigger part of the game yesterday

Perspective - AI and machine learning becoming a bigger part of the game

AI's main role will extend across various marketing strategies, enabling enhanced personalisation through data analytics.

Perspective - The power of community yesterday

Perspective - The power of community

In a world that's more connected than ever before, the challenge lies in cutting through the overwhelming noise.

Perspective - Brands investing further into community growth and engagement yesterday

Perspective - Brands investing further into community growth and engagement

The power of building and nurturing 1:1 communities around their brands in 2023.

In other news...