Bastion gets into media

Bastion gets into media 2 days ago

Kellanova is founding client.

Campaigns

VicReturn's 'Feel Like A Million Bucks' via TBWA

VicReturn's 'Feel Like A Million Bucks' via TBWA

Flipping traditional recycling narratives to educate Victorians.

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‘Hanging Out to Help Out’ via Think HQ

‘Hanging Out to Help Out’ via Think HQ

To motivate more young people to step up and make a positive impact.

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TAC reminds that e-scooters aren't a toy via Clemenger BBDO

TAC reminds that e-scooters aren't a toy via Clemenger BBDO

"Going from joyful toy world to painful reality achieves this in a bold way."

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Opinion

Laura Mulcahy
Laura Mulcahy

Let’s be real about Christmas

Real truths gain cut-through. They're memorable.
Will Reynolds
Will Reynolds

Commercial creativity and sacrificing the high-end polish

The seamless integration of human ingenuity and AI-driven efficiency.
John Cucka
John Cucka

AI: The Ghost (in the machine) of business future

Even some of the thinking that we believe is uniquely human will soon be done by AI.

IPG sells Huge, buys retail analytics firm yesterday

IPG sells Huge, buys retail analytics firm

Commercial details haven’t been released.

OMG picks up Reckitt Benckiser media account from Zenith yesterday

OMG picks up Reckitt Benckiser media account from Zenith

Air Wick, Calgon, Cillit Bang, Finish, Harpic, Lysol, Mortein, Vanish and more.

Reload Media wins Kathmandu yesterday

Reload Media wins Kathmandu

The new partnership kicks off with 'Come Find Us. We’re Out There' campaign.

Target splits media account yesterday

Target splits media account

Between OMD and UM.

Spotify debuts 2024 Wrapped campaign yesterday

Spotify debuts 2024 Wrapped campaign

In collaboration with Akcelo and Jack Nimble.

Perspective - Meaningful AI and Real-Time Media Transparency in 2025 yesterday

Perspective - Meaningful AI and Real-Time Media Transparency in 2025

The advertising industry is no stranger to change, but the pace of transformation in 2024 has been extraordinary.

Perspective - A year of optimistic, future-focused exploration yesterday

Perspective - A year of optimistic, future-focused exploration

We’re excited to see the steps we took and commitments we made during 2024 positively impact our business in 2025.

Movers & Shakers: Jack Nimble, AANA, Innocean, Pearman yesterday

Movers & Shakers: Jack Nimble, AANA, Innocean, Pearman

Adam Wise, Angus Mullane, Jenni Dill, Brendan Willenberg, Katy Lozancic, Lara Balazs, Carmen Campbell, Billy Luu, Anne Ngo.

Perspective - A new dimension to how we measure success yesterday

Perspective - A new dimension to how we measure success

It’s no longer enough to be seen - you need to be remembered.

In other news...