AdNews in print: Challenging media transparency. OOH special. Audi marketer. Attribution

AdNews in print: Challenging media transparency. OOH special. Audi marketer. Attribution yesterday

Is Australia's media buying industry transparent? We talk to media agencies, media owners and marketers to find out. Also, find out why out of home is enjoying a digital renaissance.

Campaigns

Rigney: Fake tradie

Rigney: Fake tradie

AdNews' cartoonist draws his thoughts on the latest industry and national happenings.

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Harley-Davidson targets millennials with Instagram campaign

Harley-Davidson targets millennials with Instagram campaign

Harley-Davidson has mixed up its messaging with a social media campaign that taps into the Instagram trends of surfing, food and travel.

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Visa's Olympic carpool

Visa's Olympic carpool

Spot your favourite athlete in Visa's fun campaign.

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Opinion

The Core Agency founder and creative partner, Jon Skinner
The Core Agency founder and creative partner, Jon Skinner

I’m not a data hater, but…

"While, it’s easy to just cynically write Cannes Lions off as a rosé fuelled party, that couldn’t be further from the truth."

Jack Smyth, strategy and innovation manager for Mindshare
Jack Smyth, strategy and innovation manager for Mindshare

Cannes festival of complexity

The industry is making marketing appear more complex than it really is, and the current happenings at Cannes isn't helping. Mindshare's Jack Smyth offers tips about how marketers can make sense of the festival of complexity.

UM Australia implementation planner, Nelson Demartini
UM Australia implementation planner, Nelson Demartini

Breathtaking complexity vs brutal simplicity

"On my first time around the awards hall yesterday looking at the short lists for the PR, Media and Direct advertising categories I was dumbstruck with awe by every second idea."

Ooh!Media acquires youth publisher Junkee Media 22 hours ago

Ooh!Media acquires youth publisher Junkee Media

Outdoor company oOh! has acquired a majority of youth publisher Junkee Media as it looks to bolster its data and digital capability.

Big six ad networks throw rivalry aside for global sustainability 15 hours ago

Big six ad networks throw rivalry aside for global sustainability

In a rare showing of unity from the big six ad networks, CEOs of Havas, IPG, WPP, Publicis, Omnicom were side by side on stage at Cannes Lions to launch ‘Common Ground’ an industry wide effort to reach the UN’s Sustainable Development Goals.

Eyres, Lark and Farjami on conspiracy theories, virtual reality and the irony of Cannes yesterday

Eyres, Lark and Farjami on conspiracy theories, virtual reality and the irony of Cannes

VIDEO: ANZ’s top marketer Louis Eyres will return from Cannes with at least six Lions for the bank’s vaults and a head full of conspiracy theories.

Cadbury bolsters Olympics sponsorship with new themed flavours yesterday

Cadbury bolsters Olympics sponsorship with new themed flavours

Over the last two years the confectionery giant has made a clear shift in its marketing strategy by bolstering its sponsorship efforts of major events, zoning in on 'entertainment' and 'families' as its core demographic.

Nine unveils new website and mobile-first brand strategy yesterday

Nine unveils new website and mobile-first brand strategy

Nine has also launched a range of new mobile ad formats, a food vertical 9Kitchen and says it will become first to embrace VR for mass audiences.

BBDO pulls scam Lion winning work, says agencies are like ‘street junkies’ for awards 14 hours ago

BBDO pulls scam Lion winning work, says agencies are like ‘street junkies’ for awards

Scam work in Cannes is pulled by the BBDO after the client distances itself, while global BBDO CCO says agencies are addicted to awards. Lions organisers play down accusations of scam and block voting.

Movers and Shakers: Ex-Droga5 boss resurfaces and Think TV's CEO yesterday

Movers and Shakers: Ex-Droga5 boss resurfaces and Think TV's CEO

Adland is full of big moves, from Think TV's new CEO to Ex-Droga5 boss resurfacing at an LA agency.

Canon uses Vivid to sharpen consumer focus yesterday

Canon uses Vivid to sharpen consumer focus

“There's so many great things to shoot at Vivid, but so many people leave disappointed, so Canon can play that role of helping people.”

Innovation is the key brand growth driver yesterday

Innovation is the key brand growth driver

“As a brand you operate in a competitive environment, so if you're not innovative, one of the challenger brands below you will be," Millward Brown's Hamish Asser.

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