Bots, bitcoin and slaves to the algorithm - ad tech predictions for 2018

Bots, bitcoin and slaves to the algorithm - ad tech predictions for 2018 32 minutes ago

From Accenture, Google, Forrester, Grapeshot, Pacific Magazines and Gumtree, to Amobee, Amnet, Publicis Media, Sizmek, Nine, Rubicon, MCN, Adobe and even a couple of ad tech startups such as Publift, check out the AdNews 2018 ad tech predictions.

Campaigns

New campaign highlights the abuse of retail workers

New campaign highlights the abuse of retail workers

If you've ever worked in retail, this campaign will hit home for you.

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Finder backs BBL, launches $15m ad campaign

Finder backs BBL, launches $15m ad campaign

The $15 million “Find Better” ad features new-style creative and celebrates the endless pursuit of 'finding better'.

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PHD and R/GA launches data-led outdoor campaign for Google

PHD and R/GA launches data-led outdoor campaign for Google

Google asks 'How many quokka selfies is too many?' in a new outdoor campaign hitting Australia.

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Opinion

Speed CEO Ian Perrin
Speed CEO Ian Perrin

Murdoch, the seller?!

"For the first time in his life Rupert is selling rather than buying. Given leopards rarely change their spots, it’s interesting to speculate as to why this may be," says Speed CEO Ian Perrin.

Posterscope managing director Bryan Magee
Posterscope managing director Bryan Magee

Smart cities, new trading models and automation - out of home predictions 2018

Posterscope managing director Bryan Magee predicts that OOH is set to become a billion dollar channel in 2018. He hones in on the trends, technology and market factors predicted for Australia in 2018.

TBWA Sydney strategic planner, Natalie Rempalski
TBWA Sydney strategic planner, Natalie Rempalski

You don’t have to be a CEO to bring positive change

In an industry where change is constant, it creates a culture that favours the new over old. New technology, new formats, new talent; it’s a cultural shift that’s making us lose sight of the importance of people, says TBWA's Nat Rempalski.

Industry Profile: Yahoo7 national director data and platforms, Ben Green 1 hour ago

Industry Profile: Yahoo7 national director data and platforms, Ben Green

He's into conspiracy theories and connected TV and while he didn’t get into law, he loves adland as it’s the "perfect marriage of creativity and my inner nerd". Meet our latest Industry Profile.

OPSM moves from Marcel to VCCP 2 days ago

OPSM moves from Marcel to VCCP

OPSM has moved from Marcel to VCCP as part of a global alignment of its creative roster from owner, Luxottica.

CommBank seeks new marketing boss as Shortt exits 2 days ago

CommBank seeks new marketing boss as Shortt exits

CommBank's most senior marketing role is now vacant as Vittoria Shortt takes on the CEO role at New Zealand bank ASB.

News Bulletin: Hamish & Andy stay with SCA – for podcasts, Profero boss exits 2 days ago

News Bulletin: Hamish & Andy stay with SCA – for podcasts, Profero boss exits

In news: SCA keeps Hamish and Andy on the books, MullenLowe Profero global CEO exits.

The digital media black hole: A look at ad spend and bookings through Google and Facebook 2 days ago

The digital media black hole: A look at ad spend and bookings through Google and Facebook

Analysis: Ad industry forecasts suggests Facebook and Google hoover up more than 80% of digital media spend in Australia, but the numbers don't seem to add up with what the pair claim in ad sales.

Seven taps into video 'explosion'; inks 'significant' Optus sports deal 2 days ago

Seven taps into video 'explosion'; inks 'significant' Optus sports deal

Broadcast TV network Seven has inked a significant deal with Optus which sees the telco's customers given data free access to some of Sevens premium sports events.

Murdoch sells 21st Century Fox to Disney in major media merger 2 days ago

Murdoch sells 21st Century Fox to Disney in major media merger

In what is one of the largest media industry M&As of 2017, Disney has acquired 21st Century Fox for US$52 billion.

The AdNews top 10 global ads of 2017 2 days ago

The AdNews top 10 global ads of 2017

The global ads we’ve picked this year range from the romantic to the bizarre and everything in between. There's no rhyme or reason to any of it – we just fell in love with these ads.

Movers & Shakers: Ten, Clemenger, Stan, Wavemaker 2 days ago

Movers & Shakers: Ten, Clemenger, Stan, Wavemaker

As the end of the year quickly approaches, the staff shake-ups across the industry aren't slowing down. See the biggest moves this week, from Sunita Gloster's surprise exit to Nick Garrett's new gig.

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