News Bulletin: Spotify expands programmatic 1 hour ago

News Bulletin: Spotify expands programmatic

In news today: Spotify expands programmatic offering with acquisition.

Twitter’s top 10 Australian Periscope broadcasts 1 hour ago

Twitter’s top 10 Australian Periscope broadcasts

As Periscope celebrates its second birthday, AdNews takes a look at the top 10 broadcasts through Twitter, including the AdNews Agency of the Year awards.

Valuation tool coming to Australia finds sports sponsorship massively undervalued 15 hours ago

Valuation tool coming to Australia finds sports sponsorship massively undervalued

A new valuation tool that measures how many times a brand's logo appears on live sport and in social media has found sponsors are getting 100% to 500% more ROI than previously thought. The GumGum Sports tool could shake-up sponsorship negotiations.

CommBank is releasing ATM data in a nationwide OOH campaign 21 hours ago

CommBank is releasing ATM data in a nationwide OOH campaign

CommBank's latest ads show how customers feel about the future.

IAB boss says programmatic value 'misunderstood' and backs transparency calls 21 hours ago

IAB boss says programmatic value 'misunderstood' and backs transparency calls

The Interactive Advertising Bureau CEO Vijay Solanki says the programmatic value chain is misunderstood and accepts the industry needs to do more to educate marketers. He backs calls for more transparency in media buying.

Unilever ads cleared of inappropriate 'sexualised' advertising 21 hours ago

Unilever ads cleared of inappropriate 'sexualised' advertising

Unilever has riled up the pearl clutchers with ads promoting Lynx deodorant, Magnum and Streets ice creams.

Tackling Transparency: AdNews is launching a transparency conference 21 hours ago

Tackling Transparency: AdNews is launching a transparency conference

Transparency is the most pressing issue facing marketers today. This new half-day conference will help marketers, their agency partners and media owners better understand and tackle the issue. Save the date: 27 June 2017.

Queensland tourism body in brand safety breach; Holden, Kia suspend YouTube advertising 22 hours ago

Queensland tourism body in brand safety breach; Holden, Kia suspend YouTube advertising

Australian brands are starting to halt advertising on YouTube amid brand safety concerns that have also impacted a state tourism body.

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