Crikey owner Eric Beecher enters Magazine Hall of Fame

Crikey owner Eric Beecher enters Magazine Hall of Fame 23 hours ago

Rupert Murdoch inspired this year’s Hall of Fame inductee to go out on his own. “I never wanted to work for someone like that again, so the only way to avoid that was to be my own boss,” he says.

Campaigns

Apple shows off AirPods in enchanting holiday ad

Apple shows off AirPods in enchanting holiday ad

Apple's annual holiday ad is a beautiful dancing routine with AirPods as the main star.

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Serena Williams and her fake baby front Gatorade ad

Serena Williams and her fake baby front Gatorade ad

Serena Williams is the picture of maternal pride as she lovingly cradles her daughter in a new video. But there's a catch.

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R/GA hits intimate pointe in Telstra's Australian Ballet ad

R/GA hits intimate pointe in Telstra's Australian Ballet ad

R/GA Sydney is behind a series of intimate short films created for the Telstra Ballet Dancer Award.

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Opinion

Tony Prentice, managing director of Prentice & Partners
Tony Prentice, managing director of Prentice & Partners

Shout out or grind it out

Sales leaders should consider a balanced mix of inspiration and perspiration to getting the most out of sales teams in the crazy run up to Christmas argues Tony Prentice.

Spinach GM Ben Willee
Spinach GM Ben Willee

Talking about transparency is shooting at the wrong target

Banging on about transparency is missing the point of programmatic. It’s never going to be 100% transparent because no other medium we operate with is, says Spinach’s Ben Willee. But that doesn’t mean we should write it off completely.

BMF head of digital and direct strategy, Irina Hayward
BMF head of digital and direct strategy, Irina Hayward

Surviving the new era of voice

We still have a long way to go before voice-activated devices entirely overturn how we interact with technology and engage with brands, but it's something we need to start exploring, says BMF's Irina Hayward.

Taste named Magazine Brand of the Year at the Australian Magazine Awards 23 hours ago

Taste named Magazine Brand of the Year at the Australian Magazine Awards

Taste.com.au reigned supreme at this year's Australian Magazine Awards, taking out the top gong of Australian Magazine Brand of the Year, as well as two other awards. See all the winners here.

UnLtd's Big Clash expands to four teams and two tournaments 21 hours ago

UnLtd's Big Clash expands to four teams and two tournaments

The annual cricket competition will take place in Sydney and Melbourne next February with teams from media agencies, creative agencies, media owners and tech firms.

Agencies need to fix the chink in the programmatic chain 22 hours ago

Agencies need to fix the chink in the programmatic chain

Overworked in a high pressure ad ops job and dealing with huge amounts of client money is one thing, but having to sync with over-promising sales reps is another. But is this way of working all a sneaky play by agencies?

KFC's new cricket campaign combines HCG and bucketheads 23 hours ago

KFC's new cricket campaign combines HCG and bucketheads

This year's cricket campaign brings together two of KFC's more inspired ideas in recent years with a new green and gold camo bucket that's finger lickin' fun.

Movers & Shakers: M&C Saatchi, MediaCom, MLA, Zenith yesterday

Movers & Shakers: M&C Saatchi, MediaCom, MLA, Zenith

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Pay TV opens review on gambling ads in live sports yesterday

Pay TV opens review on gambling ads in live sports

ASTRA, the body for subscription television, is opening a consultation on a new code that further restricts gambling ads in live sports broadcasts.

HuffPost and Fairfax joint venture likely to end yesterday

HuffPost and Fairfax joint venture likely to end

HuffPost Australia’s joint venture with Fairfax Media is likely to come to an end as the publisher examines its global strategy.

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