Radio Ratings: Smooth drives it home; Sam & Rove gain share

Radio Ratings: Smooth drives it home; Sam & Rove gain share 2 hours ago

Who is winning the Sydney breakfast slot and who is keeping viewers entertained in the prime time drive slot? More importantly, where should advertisers be putting their dollars when it comes to the airwaves?
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Campaigns

Bundy takes on beer, brings back the bear

Bundy takes on beer, brings back the bear

As part of a $10 million bid to take on beer and make premix drinks “sexy again”, Diageo is bringing back the iconic Bundy bear.

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Beau Ryan talks binging in new Stan campaign

Beau Ryan talks binging in new Stan campaign

NRL legends talk about their favourite shows as Stan introduces a new tagline.

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Paper towels are getting down and dirty in Maxima ad

Paper towels are getting down and dirty in Maxima ad

Maxima paper towels is cleaning up the dirtiest of situations in its latest ad.

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Opinion

Sponsored by MCN
Sponsored by MCN

Facebook is Teflon: why inflating video viewing may not change anything

Sponsored: Despite global backlash over Facebook's video inflation, MCN CEO Anthony Fitzgerald believes the social media giant will remain unscathed.
Tim Whitfield, director, technical operations at GroupM
Tim Whitfield, director, technical operations at GroupM

Conversion attribution - top 10 tips for success

"There are obviously several serious stumbling-blocks with a successful deployment of Conversion Attribution technology. If this type of ad tech was simple to deploy then it would be rolled out as 'standard' for all digital campaigns."
Harold Mitchell, chairman of Free TV
Harold Mitchell, chairman of Free TV

TV is still at the cultural heart of society

Harold Mitchell waxes lyrical about the country's ongoing love affair with TV and TV content, as the medium turns 60.

Dentsu's vision '80% complete' as it eyes content, CRM and data 27 minutes ago

Dentsu's vision '80% complete' as it eyes content, CRM and data

Dentsu Aegis Network ANZ boss Simon Ryan reveals the broader strategy for the group and opens up about why Paul Brooks was chosen to lead Carat.
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Havas Media appoints investment director and COO 1 hour ago

Havas Media appoints investment director and COO

Havas Media has poached John Lynch from Dentsu Aegis Network to lead investment at the agency while James Zipeure has stepped up to COO.
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Move over Snapchat: Millennials are still using email 2 hours ago

Move over Snapchat: Millennials are still using email

Email is the workhorse of marketing but it is still considerably undervalued in the industry, says Carl Chambers, regional director of email technology company Adestra.
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Facebook on misreporting scandal 'we will and need to do better' 3 hours ago

Facebook on misreporting scandal 'we will and need to do better'

In the wake of the revelation that Facebook 'over inflated' video view times, one of its top marketing executives has taken the stage at Advertising Week to say “we will and need to do better”.
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News Bulletin: Amazon's potential $4bn local launch; Disney's Twitter bid 3 hours ago

News Bulletin: Amazon's potential $4bn local launch; Disney's Twitter bid

In news today: Disney joins Salesforce, Google, Microsoft and Verizon in the race to takeover Twitter and News.com.au tops the Nielsen rankings.
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Young Guns: Ogilvy & Mather art director, Kate Shearer 20 hours ago

Young Guns: Ogilvy & Mather art director, Kate Shearer

Kate Shearer chats with AdNews about the need for more women in the creative department, 'boys club' mentality and imposter syndrome.
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Pacific Magazines appoints Gereurd Roberts as new CEO yesterday

Pacific Magazines appoints Gereurd Roberts as new CEO

Gereurd Roberts has filled the top role at Pacific Magazines. He replaces Peter Zavecz, who announced his exit in August.
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Alcatel's Liverpool FC play about leveraging passion yesterday

Alcatel's Liverpool FC play about leveraging passion

Alcatel's sponsorship of Liverpool FC follows similar partnerships with South Sydney Rabbitohs and the GWS Giants. It's about aligning with passionate communities to spread the message.
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Print helps propel Bauer Media 2015 results yesterday

Print helps propel Bauer Media 2015 results

Bauer Media has reported a 2015 sales turnover of €2.316 billion, with the company’s magazine business the biggest contributor.
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