Meta's subscription plans could force Australian advertisers into a pay-to-play ecosystem

Meta's subscription plans could force Australian advertisers into a pay-to-play ecosystem 2 days ago

“By offering paid priority search ranking and boosted feed placement, Meta is encouraging a strict pay-to-play ecosystem.”

Campaigns

Department of Education ‘Free Kinder shapes young lives’ via Fenton Stephens

Department of Education ‘Free Kinder shapes young lives’ via Fenton Stephens

Directed by Alex Feggans through Sedona.

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7-Eleven ‘Expect Nothing. Get Everything’ via The Corner Shop

7-Eleven ‘Expect Nothing. Get Everything’ via The Corner Shop

Launching its in-house agency.

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Murdoch University 'CAREer’ via Berlin

Murdoch University 'CAREer’ via Berlin

Directed by Luna Laure.

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Opinion

Nikki Davey
Nikki Davey

In a cautious Australia, boldness is the real efficiency

Why great ideas aren’t scarce but bold execution is, and AI is raising the bar.
Geoff Clarke
Geoff Clarke

Competitive advantage now belongs to agencies that champion mastery

Our industry doesn't need more managers who used to be experts.
Sam Walters
Sam Walters

Stop debating whether AI can make ads and start deciding what it means for you

Less daring, but ultimately more disciplined.

The Department of Health, Disability and Ageing appoints Think HQ creative agency yesterday

The Department of Health, Disability and Ageing appoints Think HQ creative agency

To drive bowel cancer screening uptake.

Bastion Aotearoa appoints Nicky Greville as managing partner yesterday

Bastion Aotearoa appoints Nicky Greville as managing partner

For media.

YouTube overtakes Netflix for daily attention yesterday

YouTube overtakes Netflix for daily attention

"Our data shows audiences increasingly treating YouTube not as social media, but as a primary entertainment destination."

SBS backs Aussie workers with World Cup Watchers’ Rights Association 3 days ago

SBS backs Aussie workers with World Cup Watchers’ Rights Association

With Droga5, Poem and Hearts & Science.

Coca-Cola launches global media review 2 days ago

Coca-Cola launches global media review

Covers media, data science and technology.

Insurance ad spend rises 11% as Australians weigh the need for cover yesterday

Insurance ad spend rises 11% as Australians weigh the need for cover

Spend reached $504.4 million.

Pitch Wrap - Coca Cola, Accenture Song, Howatson+Co, Dentsu, Mindshare, Samsung, Opera Australia, Mediahub, 303 yesterday

Pitch Wrap - Coca Cola, Accenture Song, Howatson+Co, Dentsu, Mindshare, Samsung, Opera Australia, Mediahub, 303

AdNews wraps up the biggest pitch news and wins from the fortnight. 

QMS Media CEO wins WOO Leadership Award yesterday

QMS Media CEO wins WOO Leadership Award

John O'Neill.

In other news...