Where the $76 million tourism marketing bushfire recovery package will be spent

Where the $76 million tourism marketing bushfire recovery package will be spent 15 hours ago

A $25 million ad campaign to encourage Australians to holiday in Australia.
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Campaigns

Sydney Sixers' new video campaign is 'Powered by Magenta'

Sydney Sixers' new video campaign is 'Powered by Magenta'

The emotional campaign backs inclusivity.

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The fun continues at Suzuki

The fun continues at Suzuki

The automobile brand has launched a free talking car upgrade with the help of Deloitte Digital.

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QFES urges drivers to ‘Back It Up’ in new floodwater campaign

QFES urges drivers to ‘Back It Up’ in new floodwater campaign

This is the latest take on the ‘If It’s Flooded Forget It’ campaign.

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Opinion

Adam Solomon, Lotame CMO
Adam Solomon, Lotame CMO

Third-party data isn’t dead

Google Chrome’s end to third-party cookies doesn’t mean third-party data is dead, says Lotame’s Adam Solomon.
Daisy Huang, Strategist at OMD
Daisy Huang, Strategist at OMD

Advertising and the bushfires

A call-out to all of advertising. Business is not as usual.
Bastion Insights head of cross cultural insights Isabel Zhang
Bastion Insights head of cross cultural insights Isabel Zhang

Rethink Chinese New Year - multicultural marketing for the modern business

With such a large portion of the population celebrating Chinese New Year, Bastion Insights head of cross cultural insights Isabel Zhang shares how brands can capitalise on the event.

Men still aren’t interested in talking about gender diversity 14 hours ago

Men still aren’t interested in talking about gender diversity

A survey by Women with Agency found just 4% of organisations have female business procurement initiatives.
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Product placement in video clips using AI 15 hours ago

Product placement in video clips using AI

An automatically created digital ad inventory for brands to position their products.
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Seven's James Bayes appointed GM at The Trade Desk 15 hours ago

Seven's James Bayes appointed GM at The Trade Desk

He replaces Clay Gill who was appointed CEO of Cadreon Australia.
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TrinityP3's 20 year secret to staying in business 15 hours ago

TrinityP3's 20 year secret to staying in business

Darren Woolley shares the evolution of the global marketing consultancy.
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Entries for AdNews Agency of the Year Awards close soon 16 hours ago

Entries for AdNews Agency of the Year Awards close soon

Entries for the AdNews Agency of the Year Awards for 2019 will close Friday 31 January.
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Most Australians concerned about advertising’s influence in news 3 days ago

Most Australians concerned about advertising’s influence in news

77% of Australians are concerned about brands paying to feature in the news, without disclosing the payment.
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Early SMI: The ad spend canary missed the santa rally 3 days ago

Early SMI: The ad spend canary missed the santa rally

A weak end to 2019 for media agency bookings.
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Indie agencies Step Changes and The Zoo Republic merge 3 days ago

Indie agencies Step Changes and The Zoo Republic merge

The merger will formalise a relationship that has been under way for nearly a decade.
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Movers & Shakers: DAN, ViacomCBS, Pedestrian 3 days ago

Movers & Shakers: DAN, ViacomCBS, Pedestrian

This week Rebecca Tos left Dentsu, while other former DAN executives started in new roles and Ten's CEO expanded his remit.
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