Accenture Interactive launches ad buying division, promises '100% transparency'

Accenture Interactive launches ad buying division, promises '100% transparency' 14 hours ago

Accenture MD Michael Buckley tells AdNews the model will eradicate transparency issues in programmatic buying. They'll be no commission fees and it'll take no margin. Instead, it will charge an hourly consulting fee.

Campaigns

Kleenheat launches next instalment of ‘less talk more energy’ campaign

Kleenheat launches next instalment of ‘less talk more energy’ campaign

The latest instalment of the campaign challenges the traditional notion of what a gas company is like.

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MMB demonstrates the impacts of ALS in latest campaign

MMB demonstrates the impacts of ALS in latest campaign

Throughout May, as part of ALS Awareness Month, the campaign highlights what life is like having ALS, focusing on the lives of three families.

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Forty Winks gets serious about sleep to promote brand positioning

Forty Winks gets serious about sleep to promote brand positioning

Forty Winks is encouraging Australians to wake up to the importance of sleep.

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Opinion

Spinach director of client service Penny Flanders
Spinach director of client service Penny Flanders

In defence of the agency/client lunch

Building true agency-client partnerships involves immersing yourself in the business and yes, sometimes that means going on a jolly but that’s not actually a bad thing says Spinach’s Penny Flanders.

Mercerbell managing editor Gary Andrews
Mercerbell managing editor Gary Andrews

How Facebook Stories will impact media planning

Facebook’s reveal that Stories will overtake content shared to news feeds is worth paying attention to as, if nothing else, it shows a fundamental change in user behaviour and has implications for media planning and measurement, Mercerbell's Gary Andrew says.

Brightcove video marketing specialist Hamish Brown
Brightcove video marketing specialist Hamish Brown

Watch out media companies, brands are here to play

Today’s brands already have the ability to capture an audience and build a culture that resonates around it - the ingredients are there. It’s critical we make something out of them, says Brightcove's Hamish Brown.

Media agency leaders: 'Accenture can't be auditor and media buyer' 8 hours ago

Media agency leaders: 'Accenture can't be auditor and media buyer'

One holding group leader says that Accenture's move into media buying meant that its media audits are now meaningless and others have raised questions about a conflict of interest.

Optus slashes 200 jobs as it reveals plans to shutter Virgin Mobile 8 hours ago

Optus slashes 200 jobs as it reveals plans to shutter Virgin Mobile

Optus has announced plans to phase out its Virgin Mobile brand in the same week that it was fined $1.5 million for misleading customers during the NBN transition.

Marvel secures Melbourne stadium sponsorship deal 9 hours ago

Marvel secures Melbourne stadium sponsorship deal

Melbourne Stadiums Limited and Walt Disney Australia have entered into a new eight-year deal that will see the Docklands Stadium named Marvel Stadium.

Young Guns: Exponential sales manager Jesse Hunter 9 hours ago

Young Guns: Exponential sales manager Jesse Hunter

Jesse has opened for some of the biggest names in the DJing world and managed to score his first media gig by doing a Skype interview while working on a farm in NZ.

Industry reaction: Accenture's programmatic ad buying is major 'conflict of interest' 11 hours ago

Industry reaction: Accenture's programmatic ad buying is major 'conflict of interest'

Some of adland's leading thinkers – Peter Horgan, Mark Ritson, Darren Woolley, Virginia Hyland and others – respond to news that a global consultancy will offer media buying services for the first time.

Gruen: Wil Anderson blasts Bauer as 'divorced from reality' 13 hours ago

Gruen: Wil Anderson blasts Bauer as 'divorced from reality'

Last night's episode of Gruen examined the impact technology was having on the gossip magazine category, as well as breaking down the reasons behind their "misleading" headlines.

IAB Australia appoints News Corp's Cameron King as chair 14 hours ago

IAB Australia appoints News Corp's Cameron King as chair

Cameron King will serve as chair until News Corp’s board chair tenure ends in September 2018. REA's Libby Minogue has also been appointed to the newly created role of deputy chair.

APN Outdoor reveals Young Lions winners 15 hours ago

APN Outdoor reveals Young Lions winners

Execs from Bohemia, Loud Communicationsm, Eardrum and CommBank have been named the winners of the Australian Young Lions competition, held by APN Outdoor last night in Sydney.

In other news...