Influencer marketing 2020 predictions: Bigger budgets but watch for fatigue

Influencer marketing 2020 predictions: Bigger budgets but watch for fatigue 3 hours ago

We speak to Jules Lund, Natalie Giddings, Detch Singh and more to see what they think influencer marketing will look like next year.
Comments

Campaigns

DDB Group NZ helps challenge misconceptions around HIV

DDB Group NZ helps challenge misconceptions around HIV

It has teamed up with three other organisations to launch the world's first HIV Positive Sperm Bank.

0 0
Town Square launches brand identity for Homes for Homes

Town Square launches brand identity for Homes for Homes

The agency created a new brand identity and digital platform for The Big Issue's funding initiative.

0 0
Royal Lifesaving WA introduces Mermates with the help of 303 MullenLowe

Royal Lifesaving WA introduces Mermates with the help of 303 MullenLowe

The campaign will help to affect behaviour change among young people when it comes to drinking alcohol around water.

0 0

Opinion

Acast Australia MD Henrik Isaksson
Acast Australia MD Henrik Isaksson

Why podcast advertising is effective

More podcast listeners means more scrutiny, transparency and results. Here’s why Acast MD Henrik Isaksson welcomes the discussion.
Bronwyn van der Merwe
Bronwyn van der Merwe

Making meaningful brand impact

Creatives and marketers must now disrupt complex algorithms and make consumers care.
Amit Bansal and Bronwyn van der Merwe
Amit Bansal and Bronwyn van der Merwe

The rule for brands and big data: See the people through the patterns

25th anniversary of the world’s first banner ad online.

Third podcast ranker released as independent creators sign on 1 hour ago

Third podcast ranker released as independent creators sign on

Schwartz Media, Wil Anderson’s TOFOP and more have joined the ranker, topped by Hamish & Andy for a second time today.
Comments

Outdoor verification platform Seedooh eyes international expansion 1 hour ago

Outdoor verification platform Seedooh eyes international expansion

To focus on these international growth priorities, the company has created two new roles.
Comments

The General Store wins Shoes & Sox creative account 1 hour ago

The General Store wins Shoes & Sox creative account

The agency has also released its first work for the retailer which is its largest campaign.
Comments

Inside the Pitch: The Campbell Arnott’s account 2 hours ago

Inside the Pitch: The Campbell Arnott’s account

The deal is never done until the close.
Comments

VMLY&R Melbourne retains Monash University account 2 hours ago

VMLY&R Melbourne retains Monash University account

The agency will continue its four-year partnership.
Comments

Get creative, or get left behind 2 hours ago

Get creative, or get left behind

The Right-brain Workout.
Comments

PERSPECTIVES: The natural strength of radio 2 hours ago

PERSPECTIVES: The natural strength of radio

Large and growing audiences, and tactical flexibility.
Comments

Principals launches human-centred design business AlphaLab 2 hours ago

Principals launches human-centred design business AlphaLab

It will be led by Dan Bradley.
Comments

The top 10 movies at cinemas in Australia for 2019 2 hours ago

The top 10 movies at cinemas in Australia for 2019

Frozen 2 generated $9.7 million in its four-day opening.
Comments

In other news...