NSW Government creates agency roster in new approach to media planning, buying

NSW Government creates agency roster in new approach to media planning, buying yesterday

Five media agencies, including a WPP/GroupM bespoke team, UM, OMD, Atomic212 and Havas will split the government's $70 million media account. The new approach pairs agencies to individual departments and campaigns.
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Campaigns

Heineken 3 launches biggest local marketing campaign

Heineken 3 launches biggest local marketing campaign

Heineken 3 is the "beer that has it all", according to the latest work from Havas.

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One Night in Mexico tells Aussies to up their taco game

One Night in Mexico tells Aussies to up their taco game

Did last night's The Bachelorette leave you craving tacos? This ad may be the reason why.

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Jerry Seinfeld and Ellen DeGeneres ruin Netflix shows in new ad

Jerry Seinfeld and Ellen DeGeneres ruin Netflix shows in new ad

The joke is on Netflix.

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Opinion

Y&R chief creative officer, Paul Nagy
Y&R chief creative officer, Paul Nagy

Are we making advertising interesting enough?

If advertising isn't interesting, it doesn't exist, says Y&R's Paul Nagy. So is the industry doing enough to capture the attention of audiences?
Andy Pontin, Clemenger Sydney CEO
Andy Pontin, Clemenger Sydney CEO

Mind the leadership gap

It turns out pretty much everyone in our industry is woefully unprepared when they get promoted to an agency leader position, says Andy Pontin, CEO of Clemenger Sydney. But how do we fix it?
Tony Davis, non-executive chair of Quantium
Tony Davis, non-executive chair of Quantium

An ROI focus gives marketers the right to invest in brand building

In response to Peter Field's recent talk, Quantium chair Tony Davis says a focus on ROI is important to earn the right to spend on long-term activities, and targeting allows marketers to balance sales and brand building activities.

'Textbook success story', but time to go home – Match Media co-founder exits 18 hours ago

'Textbook success story', but time to go home – Match Media co-founder exits

Blighty calls. Match co-founder-turned Blue 449 COO James Simmons will leave his role at the end of January. The agency's head of performance and analytics, Duncan Parfitt, moves into the newly created MD spot.
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Chemist Warehouse parts ways with full-service agency Quattro 6 hours ago

Chemist Warehouse parts ways with full-service agency Quattro

Australia's largest pharmacy retailer Chemist Warehouse has parted ways with its agency of eight years. The account is worth $100m.
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Anti-same-sex marriage ad humorously altered to support Yes campaign 7 hours ago

Anti-same-sex marriage ad humorously altered to support Yes campaign

"It's OK to say no... to pineapple on pizza."
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The Australian vies for Asian market with website launch 7 hours ago

The Australian vies for Asian market with website launch

The Australian tilts towards Asian market with bespoke Mandarin website.
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News Bulletin: Sydney MD Karen Halligan to leave Zenith 7 hours ago

News Bulletin: Sydney MD Karen Halligan to leave Zenith

See what's happening in media, marketing and advertising today.
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Industry Profile: Amnet ANZ national managing director Indy Khabra 8 hours ago

Industry Profile: Amnet ANZ national managing director Indy Khabra

If he wasn't a programmatic jedi, he'd be a dancer in Michael Jackson's Cirque du Solei show.
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Australian digital publishers slow to adopt tool to counter ad fraud 10 hours ago

Australian digital publishers slow to adopt tool to counter ad fraud

Most of Australia's largest digital publishers are yet to adopt the IAB's ads.txt protocol, which tackles ad fraud in programmatic trading. A couple of digital agencies have warned they will stop trading with non-adopters.
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Movers and Shakers: Foxtel, eHarmony, IAG, Nine 10 hours ago

Movers and Shakers: Foxtel, eHarmony, IAG, Nine

Blue 449, 303 MullenLowe, Saatchi & Saatchi, The Hallway, PublicisQ, GumGum and more... We've got all the big moves in the industry you need to know.
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