Android's most shared ad of all time "fails on branding" 7 hours ago
“I think it's really poorly branded. It's a massive missed opportunity. Marketers can try to get viewers to watch to the end but that defeats the purpose. If it's not well branded up front you can lose half your audience," Dr Karen Nelson-Field.
Woolies to put movie-goers on the big screen for Christmas
Woolies is going to the movies this weekend, with a campaign turning the tables in order to put movie-goers on screen.
Old Spice aficionados unite in latest spot
Pitchmen Mustafa and Crews declare themselves to have been “best friends all along”, playing the piano, riding bikes and engaging in a game of mini golf. All while bare-chested wearing just a towel and a pair of shorts, respectively, of course.
Australia Post keeps Christmas a surprise with "disguise packaging"
Got an awkward shaped gift to give this Christmas? Disguise packaging is here to keep everyone guessing.
There is no such thing as work life balance
When it comes to work/life balance not many of us get it right, but DDB Group Melbourne is working towards a solution with longer parental leave and flexible job share arrangements, says managing director, David Brown.
The dos and don’ts of wearables
David Maunsell, Accenture Australia’s digital lead talks on the unique challenge that wearable technology is bringing to advertisers and how brands can take advantage of this new trend.
Big, bold controversies
Rosie Baker likes controversy and big ideas. We need more of both, she says, but Amazon's Nazi stunt in the US is an example of bold bombing.
Gome to depart ANZ as BlueNotes unveils plans to launch new app 3 hours ago
Lead of ANZ's content offering BlueNotes, Amanda Gome, is leaving the bank this month.
News Bulletin: Ikon appoints new COO, Match Media wins $5m account 7 hours ago
In other news, the ACCC investigating ad sales business The Community Network.
There is no such thing as work life balance 6 hours ago
When it comes to work/life balance not many of us get it right, but DDB Group Melbourne is working...
Facebook ups its creative creds, eyes awards 8 hours ago
Facebook wants to stop being a “creative after-thought” for agencies and is pushing its creative credentials with the aim of winning awards in the advertising space next year.
Self-regulation attacked as responsible advertising codes dubbed a 'charade' 7 hours ago
Anti-obesity lobby group calls for the end of self regulation. Brands are being accused of exploiting rules on responsible advertising and using “sneaky tactics” putting kids at risk of dangerous messaging in a new report.
Unruly and News Corp bring emotional programmatic targeting to Australia 8 hours ago
Video ad tech firm Unruly has launched a new targeting capability for programmatic video ads, with the business also eyeing off bringing Future Video Lab down under and surviving the 'adpocalypse'.
Danny Bass and Telstra's Harry Lowes join UnLtd's board 6 hours ago
UnLtd has announced the addition of seven board members, including Mindshare's young gun, John Dawson, and founder of KidsXpress, Margo Ward.
MCN ups the ante on data; rolls out two new platforms 6 hours ago
Multi Channel Network (MCN) has cemented its programmatic offering, rolling out two new data and trading platforms allowing advertisers to serve content across its free-to-air, subscription TV and digital video network.
Industry Profile: Adshel's head of digital and tech sales, Andrew Brain 8 hours ago
This week we speak to Adshel's head of digital and technology sales, Andrew Brain about his 16 year career in media sales, the future of Adshel and his love for a Peroni (or two).
In other news...
- Telstra names executive director for media business yesterday
- Digital association AIMIA to close its doors yesterday
- Lavender adds three clients to its books yesterday
- TV needs to collaborate and simplify against overseas threat yesterday
- AAMI shifts gear in latest brand push yesterday
- Lego builds on strategy; brings giant Christmas tree to Melbourne yesterday
- Cummins&Partners poaches from R/GA for Sydney MD role yesterday
- Media wrap: Cross-media reform delayed until 2016; Zuckerberg warns against "junk food news" yesterday
- OMD on alert after Tourism Australia calls global media review yesterday
- The Sell: Meet Mindshare's latest young gun yesterday
- “The Olympics is a huge opportunity” - News Corp inks deal with AOC 4 days ago
- NRL confirms $1.8bn TV rights deal with Fox Sports - 24-hour NRL channel to launch 4 days ago