MCN is close to changing its name to embrace Foxtel

MCN is close to changing its name to embrace Foxtel yesterday

Industry sources say a new name and logo are on the way after a review.
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Campaigns

Panadol calls on Australians to 'rethink care'

Panadol calls on Australians to 'rethink care'

GSK Consumer Healthcare Australia worked with whiteGREY to create a new brand campaign for Panadol as consumers change their approach to pain relief.

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JCDecaux's Brisbane CityCycle gets a new look and partner

JCDecaux's Brisbane CityCycle gets a new look and partner

NRMA Insurance has been named the new partner of Brisbane CityCycle, seeing the bikes change to a blue colour scheme.

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RMIT University showcases larger than life moments

RMIT University showcases larger than life moments

The integrated campaign, created by Cyclone Creative, showcases the university to school leavers and encourages them to visit on Open Day.

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Opinion

Suzie Shaw, We are Social MD
Suzie Shaw, We are Social MD

How emojis can work for brands

To celebrate World Emoji Day this year, We Are Social decided to take a look at just how popular emojis are in Australia, which are our favourites, and how they perform for brands in terms of driving engagement.
Stephen Graham, Associate Strategy Director, Isobar
Stephen Graham, Associate Strategy Director, Isobar

Building back the bridge between creativity and effectiveness

Adland is going through a "creative crisis" but what is the solution? Stephen Graham makes the case for the hero the industry needs.
Aaron Brooks, Vamp co-founder
Aaron Brooks, Vamp co-founder

How to capture consumer attention - when you only have half

With multi-screening becoming ingrained in consumer habit, connecting with a distracted consumer is one of marketers’ key challenges to overcome says Vamp’s Aaron Brooks.

Hiding Instagram likes won’t kill off influencers yesterday

Hiding Instagram likes won’t kill off influencers

People have been putting forward theories about Instagram‘s move to hide likes, with experts saying it will only improve its advertising business.
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Agency Dog of the Month: OMD ‘good girl’ Poppy Foote yesterday

Agency Dog of the Month: OMD ‘good girl’ Poppy Foote

Introducing AdNews' Agency Dog of the Month. This month we spoke to some furry friends at OMD but only one could claim the winning bone.
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Publicis gets its nose above the growth line despite advertising fee cuts yesterday

Publicis gets its nose above the growth line despite advertising fee cuts

The Australian business had negative organic growth in the first half.
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Movers & Shakers: Foxtel, Vizeum, SpotX yesterday

Movers & Shakers: Foxtel, Vizeum, SpotX

This week Foxtel lost two more senior marketers, Ashley Earnshaw and Christopher Blok took on new roles and Matt Chandler received a promotion.
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Netflix says it won’t sell advertising yesterday

Netflix says it won’t sell advertising

Netflix says it's more valuable to remain ad-free and focus on competing for viewer satisfaction.
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Meet Bruce the Bot who speaks Australian slang 2 days ago

Meet Bruce the Bot who speaks Australian slang

"Arvo", "bludge", "schnitty, "dunny", "budgie smuggler", "blue-arsed fly" and "democracy sausage".
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Young Gun: Ikon Communications trading manager Kelly Leverton 2 days ago

Young Gun: Ikon Communications trading manager Kelly Leverton

Kelly Leverton always wanted to be on the creative side of the industry but took a role in a media agency straight out of university instead and she has never looked back.
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Another Foxtel marketer goes, this time Carly Loder at Kayo 2 days ago

Another Foxtel marketer goes, this time Carly Loder at Kayo

She is the sixth senior marketer to go from the cable television operator in the last 12 months.
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MCN appoints Toby Dewar to the new role of customer engagement director 2 days ago

MCN appoints Toby Dewar to the new role of customer engagement director

The senior marketing executive will re-imagine how clients innovate with MCN and the Foxtel platform.
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