SMI builds ad pricing as it signs on more Australian independent media agencies

SMI builds ad pricing as it signs on more Australian independent media agencies yesterday

Part of a broader international expansion.

Campaigns

AIM 'Only Music' via Fenton Stephens

AIM 'Only Music' via Fenton Stephens

Directed by Melle Branson through Truce.

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Nib 'Win at health insurance' via Dentsu Creative

Nib 'Win at health insurance' via Dentsu Creative

Directed by Revolver’s Matt Devine.

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Pandora Wonders collection via dentsu

Pandora Wonders collection via dentsu

With freshwater baroque pearls and 14 carat gold plating.

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Opinion

Sam Wood
Sam Wood

We spent a decade building specialists and now we can't find the generalists we need

Breadth has been sidelined.
Sue Cant
Sue Cant

The quiet planning bias that limits investing for brand growth

Regional should earn investment for exactly the same reason every other channel should - because it delivers commercial value.
Jessica Bruno
Jessica Bruno

Beauty meets chocolate: Will the MCoBeauty x Cadbury collaboration be a sweet success?

It has people talking.

David Droga: ‘I’m bullish on creativity’ yesterday

David Droga: ‘I’m bullish on creativity’

“The people that think the audacious, outrageous, emotional and empathetic."

AWARD Awards: Bear Meets Eagle on Fire named Agency of the Year yesterday

AWARD Awards: Bear Meets Eagle on Fire named Agency of the Year

McCann wins Agency Network.

Louis Devine named AWARD School 2026 top student yesterday

Louis Devine named AWARD School 2026 top student

The announcement was made at the 47th AWARD Awards.

‘Please don’t Aussie my Kiwi radio’ yesterday

‘Please don’t Aussie my Kiwi radio’

SEG’s takeover of NZ’s Mediaworks.

Dentsu growth flat but profit up on cost cutting yesterday

Dentsu growth flat but profit up on cost cutting

Half year to June. 

Motio confident strong profit run will continue yesterday

Motio confident strong profit run will continue

“Our forward revenue position is very healthy."

Australian campaigns honoured at OMA's OUTShine yesterday

Australian campaigns honoured at OMA's OUTShine

"To see them leading the industry's international conversation is cause for big celebration."

The 2026 Big Idea brief revealed for marketing students yesterday

The 2026 Big Idea brief revealed for marketing students

International Advertising Association (IAA) Australia.

BMW creative account out to pitch yesterday

BMW creative account out to pitch

The incumbent is Clemenger BBDO.

In other news...