Movers and Shakers: OMD, Mondelez, Nova, DT, Adshel

Movers and Shakers: OMD, Mondelez, Nova, DT, Adshel yesterday

It's hard to keep up with all the moves across media, marketing and advertising so we've compiled them all in one place. Check out the Movers and Shakers from this week.

Campaigns

Four'N Twenty pies launches Aussie Slang words campaign

Four'N Twenty pies launches Aussie Slang words campaign

Blokes and sheilas get around latest Four'N Twenty Slang campaign.

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Volkswagen Tiguan campaign goes out of this world

Volkswagen Tiguan campaign goes out of this world

Volkswagen Tiguan gets extraterrestrial attention in latest campaign.

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Samsung merges social media and sport

Samsung merges social media and sport

Sports fans are challenged to take on their role models in Samsung's latest netball push from Iris Sydney.

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Opinion

Stephen Graham, senior content strategist, Isobar
Stephen Graham, senior content strategist, Isobar

Why marketers need to wean themselves off social engagement metrics

The marketing industry has a drug problem when it comes to social. Isobar's Stephen Graham argues it's time to go cold turkey on 'clicky' reaction metrics such as likes, retweets and comments as measures of success.

ICLP and Collison Group GM Simon Morgan
ICLP and Collison Group GM Simon Morgan

The data lifeboat heading for Aussie retail

Big data will form the basis of the transformations that will carry the strongest of the local brands forward says ICLP and Collison Group GM Simon Morgan.

Fjord MD Bronwyn van der Merwe
Fjord MD Bronwyn van der Merwe

Are enough brands truly embracing the reality of the connected home?

With the ‘Internet of Things’ becoming more popular, Australians have a plethora of new ‘smart’ home technology at their fingertips, but are brands managing the trend well enough? Fjord MD Bronwyn van der Merwe asks.

10 reasons to attend the AdNews Media + Marketing Summit 16 hours ago

10 reasons to attend the AdNews Media + Marketing Summit

Got a ticket for the Media + Marketing Summit yet? If not, here's 10 reasons why you should.

Nissan refutes animal cruelty claims in CGI wildebeest ad 17 hours ago

Nissan refutes animal cruelty claims in CGI wildebeest ad

Complaints criticise Nissan's endorsement of animal cruelty and claim it glorifies erratic driving, calling it “real stupid” and an “immature organisation”.

Clemenger Melbourne's pencil case bulges thanks to D&AD award surge 17 hours ago

Clemenger Melbourne's pencil case bulges thanks to D&AD award surge

"The most awarded agency in the world". The Australian agency's pencil case bursts with wood, yellow, black and graphite pencils following the London hosted D&AD awards.

Havas launches out-of-home agency 19 hours ago

Havas launches out-of-home agency

Havas Australia has added an outdoor offering to its full-service agency model, aiming to "change the rules" in out-of-home targeting.

The May issue in print: Transparency and 12 months of WPP 21 hours ago

The May issue in print: Transparency and 12 months of WPP

Here's a snapshot of the May issue of AdNews. We've ideas on transparency, an in-depth interview with WPP's Mike Connaghan, marketing automation, AI, JWT's Matt Eastwood and more. You can subscribe to the print edition or download a digital version.

Cummins&Partners promotes from within to fill Adam Ferrier's CSO spot yesterday

Cummins&Partners promotes from within to fill Adam Ferrier's CSO spot

Cummins&Partners Melbourne managing director Tom Ward has stepped up to fill former chief strategy officer Adam Ferrier’s role, following his departure from the agency.

Brands up digital ad spend despite not seeing its value yesterday

Brands up digital ad spend despite not seeing its value

Advertisers admit they are not convinced of the effectiveness of digital advertising but 75% are willing to accept the challenges.

Speculation grows surrounding Havas-Vivendi merger yesterday

Speculation grows surrounding Havas-Vivendi merger

Is a Havas merger with French multinational mass media conglomerate Vivendi finally happening?

P&G to axe US$2 billion in marketing spend over five years yesterday

P&G to axe US$2 billion in marketing spend over five years

P&G plans $2 billion more in global marketing cuts as sales fall. In Australia MediaCom holds the AU$60 million account.

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