Zenith wins Tourism Australia media account

Zenith wins Tourism Australia media account yesterday

The incumbent was UM.

Campaigns

Virtus Health ‘The F Chat’ via Ogilvy Health

Virtus Health ‘The F Chat’ via Ogilvy Health

Breaking taboos around fertility, reproductive health and family planning.

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Vodafone ‘Why are you paying double to roam?’ via Howatson+Company

Vodafone ‘Why are you paying double to roam?’ via Howatson+Company

$5 a day to roam.

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Care Pharmaceutical's ‘There’s a Little for ‘nearly’ every little problem’ via Kiindred

Care Pharmaceutical's ‘There’s a Little for ‘nearly’ every little problem’ via Kiindred

Little Coughs.

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Opinion

Paula Lopes
Paula Lopes

Inside the ChatGPT Ads Beta: What Australia's early tests reveal about the future of AI advertising

"New channels earn their place in our clients' plans through evidence, not enthusiasm."
Vaishnavi Krishnan
Vaishnavi Krishnan

The myth of monoculture and the ‘average Australian consumer’

In a market as nuanced and, yes, multicultural as ours, generalisation is the enemy of effectiveness.
Jenni Smit
Jenni Smit

Creators are the new Social Creatives

"Creative excellence is measured by how effectively an idea survives contact with culture."

Greens and Labor respond to Pauline Hanson's statements yesterday

Greens and Labor respond to Pauline Hanson's statements

"Attacks on a free and independent media are a hallmark of authoritarian politics."

Cannes Lions: Australian winners day four 2026 19 hours ago

Cannes Lions: Australian winners day four 2026

Three silver Lions.

Kaimera wins City of Newcastle media account yesterday

Kaimera wins City of Newcastle media account

To oversee integrated media activity across offline and digital channels. 

Nine cuts ties with Karl Stefanovic 19 hours ago

Nine cuts ties with Karl Stefanovic

Effective immediately.

Cannes Lions: Day four winners 2026 19 hours ago

Cannes Lions: Day four winners 2026

Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Creative Commerce and Innovation Lions.

How TBWA\ and VML are celebrating their Cannes wins yesterday

How TBWA\ and VML are celebrating their Cannes wins

"Juries this year will undoubtedly be seeing so many ideas shouting about AI, but for many AI will be the idea not bettering it."

Indie agencies remain upbeat on FY27 spend yesterday

Indie agencies remain upbeat on FY27 spend

Sector data reveals key growth channels.

Movers & Shakers: GoTransit, OMD, The Guardian, Cheek Media 18 hours ago

Movers & Shakers: GoTransit, OMD, The Guardian, Cheek Media

Patric Healey, Amanda Watts, Daniel Clark, Hayley Waller, Georgia Gemell, Varsha Yajman, Bernadette Clarke, Karl Stefanovic, Channa Goonasekara, Nick Vindin.

In other news...