Adland Secrets: Confessions of a media agency newbie

Adland Secrets: Confessions of a media agency newbie 20 hours ago

Under cover of anonymity, a recent network media agency recruit reveals what it’s really like under the hood in this series of raconteurs bending the ear of AdNews.

Campaigns

NT becomes ‘world’s largest art gallery’

NT becomes ‘world’s largest art gallery’

The spot features different art exhibitions such as the light show near Uluru, rock art and waterfalls.

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New	ad wants to save your super

New ad wants to save your super

Industry Super Australia is fighting for the one in three Australians who are missing out on their money.

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Samsung pushes for harmony between humans and tech

Samsung pushes for harmony between humans and tech

Foldable screens and tattoos by robots are some of the things featured in Samsung’s perfect future.

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Opinion

Bonds head of marketing Emily Small
Bonds head of marketing Emily Small

The Annual: 'If we are not truly creative then it's hard to be memorable'

"Creativity is the Holy Grail for us; when we get it right the response from our customers and our staff is overwhelming. We do get it wrong too and yes we do hear about it," says Bonds head of marketing Emily Small.

Initiative Australia partnerships executive Camille Gray
Initiative Australia partnerships executive Camille Gray

The halftime performance you almost definitely missed

Last week there were two significant global broadcast events. One we heard a lot about. Another, we largely ignored, says Initiative Australia partnerships executive Camille Gray.

Will the creative idea conquer all?

In the first edition of AdNews for 2019 we jump straight into some of the major sectors, companies, themes and people that are set to impact the media, marketing and advertising landscape this year.

How TBWA Sydney got its mojo back 19 hours ago

How TBWA Sydney got its mojo back

"There’s no algorithm for creativity," says TBWA Australia. With a mission to be the "number one agency in effectiveness", the Omnicom-owned agency makes no bones about its position and big plans for the year ahead.

The brands celebrating Mardi Gras this year 17 hours ago

The brands celebrating Mardi Gras this year

Major sponsors this year include Woolworths, Vodafone, Qantas, Salesforce and Holden.

Ex-Saatchi CEO spearheads Pacific content marketing venture 20 hours ago

Ex-Saatchi CEO spearheads Pacific content marketing venture

The agency is headed up by ex-Saatchi & Saatchi CEO Simone Bartley and Emotive ECD Andrew Cameron.

Omnicom appoints Cadreon's Darren Stein as CEO Annalect 15 hours ago

Omnicom appoints Cadreon's Darren Stein as CEO Annalect

Omnicom has appointed Darren Stein as the CEO of its data and technology business Annalect for Australia and New Zealand, following his departure from IPG Mediabrands' Cadreon.

BBL grand final records lowest to date 17 hours ago

BBL grand final records lowest to date

Seven and Foxtel's combined coverage of the Big Bash League grand final for the 2018/2019 season has recorded its lowest average audience for the series to date, drawing in a total average audience of 703,000.

CHE Proximity boosts ECD ranks with Marcel and Clemenger hires 18 hours ago

CHE Proximity boosts ECD ranks with Marcel and Clemenger hires

Incoming ECD Wes Hawes is the latest big exit from Publicis shop Marcel and ECD Helen James marks the second major hire poached from Clemenger's stables.

Starcom strengthens national leadership team 18 hours ago

Starcom strengthens national leadership team

Starcom Australia has revealed a raft of new roles and promotions to the agency’s national leadership team, as it focuses further on "people-based marketing solutions".

Free TV lashes out at 'outdated content rules' as ACCC submissions roll in 19 hours ago

Free TV lashes out at 'outdated content rules' as ACCC submissions roll in

"Outdated Australian content rules from the 1980s are well overdue for change," FreeTV has stated in its submission to the ACCC, as part of the ongoing inquiry into digital platforms.

Dentsu results: Australian restructuring imminent to mitigate further loss 19 hours ago

Dentsu results: Australian restructuring imminent to mitigate further loss

The Australian market has been identified as one of the underperforming markets for Dentsu, with the impacts of lower client spend and changing management contributing to its 2018 financial year results.

In other news...