AdNews Newsletter
The campaign is the next instalment of Proudly Ordinary.
The campaign shows that Harris is ‘made for’ a series of unmistakably Australian outdoor moments.
"This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
Developed using insights from across the organisation, the new brand platform conveys that QBE does more than just offer insurance.
The video content was shot by director Siobhan Mulready at Traffic and stills photography by Alex Buckingham.
The campaign will be airing across TV and digital channels.
There Could Be More To Your Story aims to broaden the brand’s appeal to a wider audience.
“With Walkinshaw Station, we knew we’d capture the attention of ute enthusiasts."
