AdNews Newsletter
The brand has handpicked four ‘KIND Recruits’ to front the campaign.
The campaign features TV, print, digital and social.
Bonds has introduced 21 new, not-so-cutesy categories across baby, pet and bumps.
The campaign launched on Australia Day and will run for six weeks in OOH, radio, social and TV.
The ‘Never Felt Better’ towel campaign was created by Fabric\TBWA Sydney.
The five-part series will premiere on BCF’s Facebook page from 7.30PM AEDT on Wednesday 24 February, with episodes rolling out weekly.
The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop the platform.
The 30-second TVC shows Menulog delivery driver Rudy and McDonald's employee, Karl delivering Macca's in an iconic orange Menulog Low Rider.