You Haven’t Been Drinking Alone is the first collaboration between Icon Agency and the Alcohol and Drug Foundation.
Experiential marketing plays an essential role as part of Fever-Tree’s outreach.
Created by The Monkeys, it will appear on television and across digital channels.
Produced entirely via virtual working methods and adhering to social distancing restrictions, the homes were filmed using a single drone over two days.
The brand has set up a free mobile washing service for essential workers.
To drive those isolation blues away and keep people entertained, the organisation has released a new game.
“We would like to assure women coming into our clinics that necessary measures are being taken to protect against the transmission of COVID-19."
The campaign has gone live across television, digital and social media.
It is the first campaign from the organisation in more than two years.
The partnership is an extension of Panadol’s Let’s Rethink Care brand platform introduced last year.