The campaign film was created by Photoplay.
Green is Good.
“The Big Slab follows a proud Australian tradition of putting massive things by the side of the road."
The Choose Better, Choose Ginger campaign launched this week via a collaboration of independent Melbourne agencies.
The campaign features a new film the ‘Stag’ and accompanying social, digital, OOH and print advertising.
The creative concept was developed by Christopher d'Arbon, produced by creative agency studioARTOHOLIC and directed by Natalie Cottee.
The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category.
The campaign returns for its ninth year.
