Amy Schumer and Seth Rogen tease Super Bowl ad for Bud Light

25 January 2016

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Spanx, talcum powder and two of the funniest actors in Hollywood. Sounds like a combination worthy of the Super Bowl 50.

Amy Schumer and Seth Rogen look as if they are entering the 2016 election in the political parody Super Bowl teaser released for Bud Light.

Dressed in pearls (and spanx) Schumer looks on as Rogen suits up, even moisturising his elbows while wearing stockings which is something she clearly does not want to see. He also puts talcum powder in his underwear for reasons I’m not sure we can discuss, although some are speculating it’s a reference to the third star of the clip, UFC fighter Ronda Rousey.

The 30-second trailer called The Bud Light Party is the brand’s first work from Wieden + Kennedy, and is part of a larger Bud Light campaign that introduces the tagline, “Raise one to right now.”

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