NFL backs anti-domestic violence for Super Bowl

5 February 2016

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The League donates airtime for domestic violence

NFL has donated airtime in the Super Bowl for a powerful anti-domestic violence public service announcement.

The 30-second ad will run in the third quarter on behalf of No More, an organization formed in 2013 to combat domestic violence and sexual assault.

From Grey New York, “Text Talk” shows a conversation between two friends alluding to a violent relationship. Last year Grey New York produced an ad depicting a woman calling 911 and pretending to order pizza to alert the operator of abuse.

The NFL will run a 60-second ad in the game that has a more light-hearted tone. The spot is called "Super Bowl Babies Choir," and features what the league calls "the biggest collection of Super Bowl Babies: fans born in winning cities approximately nine months after the game."


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