The trends marketers need to know from CES 2022 3 days ago
From self-driving trucks to virtual twins.
The B2B demand pendulum will swing back up-funnel in 2022 last week
"In 2022, I predict we’ll see an overall shift in budget allocations back toward more TOFU activities as...
A couple of tools for thinking about NFTs, metaverses and Web3 2 weeks ago
Rich pickings out there for a half decent bullshitter.
The more personal, the more engaging, the more revenue last month
It’s time for brands to take control of their zero and first-party data.
Sparrow Says - Over-promoting people before they are ready last month
We have to get better at nurturing, developing and training at all levels.
Half Dome's work flexibility experiment - and what worked last month
Testing the theory that we only need around 50% of the workday to be effective in our roles.
Content, tech and trading: How this year’s TV Upfronts switched it on last month
This year the focus was not just on what we are buying but how we are buying it.