Opinions

We are more hopeful about the future than at any point in the last four years.

They're the ones that saw the shift coming.

The commercial power of working with real people.

Iit 'has become undeniably clear that our industry is facing a structural crisis.

Agencies don’t need more activity right now.

"Securing the bag."

Marketing to the bots.

A lesson from the Croisette: In an industry always chasing what’s next, turn around and see how...

"New channels earn their place in our clients' plans through evidence, not enthusiasm."

In a market as nuanced and, yes, multicultural as ours, generalisation is the enemy of effectiveness.

"Your value didn’t disappear the day your job did - it’s still entirely yours to carry into whatever...

"Creative excellence is measured by how effectively an idea survives contact with culture."

"The brands that win will be the ones that hard wire trust, attention, context, and audience quality...

Putting out the call to all CEOs of small and medium-sized companies.

"Too many strategies are still built for a simpler era."

"Every agency’s favourite phrase “More for Less” is back in vogue, but what exactly does it mean in...

"In other words, measurement starts long before the data capture itself."

"If you saw my desktop right now, you'd probably question how I maintain employment."

"The challenge for brands over the next few years won't simply be proving value. It will be...

"Take the first step, because the only way to beat the intimidation is head on."

There is a commercial solution, but the industry has been too afraid to build it.

A reflection on ‘the human value’ of advertising inspired by judging Young Lions.

Lack of urgency from the top end of the market.

And the window to reach them before they decide is short.

It's never been built on mechanics.

Why great ideas aren’t scarce but bold execution is, and AI is raising the bar.

Our industry doesn't need more managers who used to be experts.

Less daring, but ultimately more disciplined.