Opinions

From self-driving trucks to virtual twins.

A one-size approach of content and personality to fit-all social media channels does not work.

"In 2022, I predict we’ll see an overall shift in budget allocations back toward more TOFU activities as...

Marketing by mindset, future of work, short-form videos.

Rich pickings out there for a half decent bullshitter.

Back to our experiential roots.

It’s time for brands to take control of their zero and first-party data.

A time for a little magic and whimsy – don’t remind me about the "tensions".

We have to get better at nurturing, developing and training at all levels.

The certification process itself had an incredible impact on company culture.

A critical point in our timeline.

It’s not all balls and whistles.

Testing the theory that we only need around 50% of the workday to be effective in our roles.

Now is the time to choose long term brand building and loyalty with customers over short sighted tactics.

This year the focus was not just on what we are buying but how we are buying it.

I am still learning, still finding a place to belong, understanding cultural codes and discovering local...