Uggbrella chestnut
April Fool's Day offers advertisers a unique opportunity each year to engage audiences in a light-hearted, and often memorable, way.
This year has been no different.
Whisker's Cataire luxury fashion line
Whisker, the manufacturer of pet tech and refined pet accessories such as the Litter-Robot, has launched Cataire, a tongue-in-cheek luxury fashion line consisting of three high-end sweaters adorned with real cat hair from adoptable cats at New Beginnings Animal Rescue in Michigan.
The name is a play on "cat hair", the thing cat owners already find on every sweater they own, reframed as a luxury feature rather than an annoyance.
Each sweater is listed individually on eBay at midnight, complete with the backstory, name and personality traits of the cat whose hair adorns it, effectively doubling as an adoption profile.
All proceeds go to New Beginnings Animal Rescue.
Ugg Express's Uggbrella
Australian footwear brand Ugg Express has unveiled the Uggbrella, a clip-on umbrella designed to prevent Ugg boots from getting wet or damaged in the rain.
Available in three colourways, chestnut, pink and multicolour, the Uggbrella can be attached to a variety of Ugg Express styles. Simply clip on, open the umbrella and adjust it to shield the shoe from the rain.
"While we do already have a number of water-resistant styles, we've always recommended adding an extra layer of protection," marketing manager at Ugg Express, Ashley Lu, said.
"The launch of our clip-on umbrellas means you are now fully protected against wet weather and can stay fresher for longer. People can now enjoy wearing their Uggs whether there's rain, hail or shine."
The Uggbrella is available from today in chestnut, pink and multicolour at Ugg Express.
El Jannah's Charcoal No. 98
Lebanese-Australian charcoal chicken restaurant El Jannah has unveiled its most unexpected drop yet, and no, it's not on the menu.
Meet Charcoal No. 98, a name that nods to 1998, the year El Jannah first fired up in Granville. A bold, smoky fragrance inspired by glowing coals, late nights, and that first-bite energy, created for those who don't just love El Jannah, they wear it.
Crafted with the structure of a luxury perfume, Charcoal No. 98 reimagines the unmistakable scent of charcoal in a way that's rich, addictive, and just a little bit outrageous.
Top notes include charred citrus zest, cracked pepper and a flash of lemon, the heart brings smoked woods and ember heat, while the base settles into warm charcoal, soft spice and a lingering, fire-lit mystery.
"For our loyalists, we've always said the smell of El Jannah is half the experience," chief marketing officer, Adam Issa, said.
"So we thought, why stop at food? Now you can take that same energy with you anywhere. On a date, to work, visiting family. Subtle? No. Memorable? Absolutely."
Housed in a sleek, charcoal-black bottle with a striking green metallic cap, Charcoal No. 98 was set to be available in strictly limited quantities from April 1, exclusively to those bold enough to say, "Make me smell El Jannah."
Audible's The Dictionary, read by Teddy Hamilton
Audible has announced the launch of The Dictionary, read by Teddy Hamilton, the narrator behind Xaden from Fourth Wing and one of the most recognisable voices in spicy romance audio.
The announcement follows a teaser Audible dropped last Thursday night across Instagram and TikTok, which quickly amassed hundreds of thousands of views, comments and shares from spicy romance fans.
The comments came in fast, with followers speculating on what Hamilton was narrating, and most joking they'd happily listen to him read literally anything, the Dictionary included.
So Audible gave them exactly what they asked for.
While 'The Dictionary' isn't real, the comment section was full of very enthusiastic fans making clear they'd listen to Teddy Hamilton read pretty much anything certainly is.
Australia Post's Passenger Princess role
Australia Post has sparked curiosity online with the launch of a new job listing: “Passenger Princess” positions across the country.
“Passenger Princess” is a popular title often given to someone in the passenger seat who gets to relax, enjoy the scenery and look after important duties like playlist curation, directions, vibes and snacks.
Now, Australia Post is calling for people to do just that.
The role is designed to accompany Australia Post drivers during deliveries, with responsibilities centred on enhancing the on-road experience rather than the logistics itself.
Open to applicants of all genders, backgrounds and ages, the listing invites Australians from all walks of life to apply via the Australia Post careers page, where full details about the role and requirements are available.
Whether it’s curating the perfect road-trip playlist or ensuring snack supply never runs low, it’s a role that leans into comfort, culture and a distinctly modern sense of humour.
Bunnings x VEGEMITE's 10L tub
From one Aussie favourite to another, Bunnings has teamed up with VEGEMITE to launch one of the country’s most iconic collaborations yet: a supersized 10L tub of VEGEMITE, available exclusively at Bunnings.
Aussies already go through more than 22 million jars of VEGEMITE each year, spreading around 1.2 billion serves annually, so it was only a matter of time before things scaled up.
Because when it comes to an iconic pantry staple, buying in bulk has never been so… Australian.
Designed for the most committed VEGEMITE lovers, the giant 10L tub caters to families, workplaces, and anyone who has ever passionately debated the correct butter-to-VEGEMITE ratio.
For added convenience, it even comes with a mini paint roller, making it easier than ever to achieve the ultimate VEGEMITE coverage on toast.
A playful nod to big packs, bold ideas and a shared love of the mitey bite, the collaboration brings together two household names in a way that leans into both practicality and humour, with just the right amount of exaggeration.
Grill’d’s Tender Time massage service
Grill’d has introduced Tender Time, a burger-inspired massage service paired with a limited-edition range of oils based on its signature sauces.
The range includes Moist Heirloom, Hey Hot Stuff and Herb Your Enthusiasm, reworking familiar flavours into products designed for skin rather than the menu.
The names do most of the work, leaning into the brand’s tone without over-explaining the idea.
Pop-up sessions will run at select Grill’d restaurants nationwide, where customers can book a complimentary express massage using the full oil range.
The oils are also available in-store for a limited time.
The idea taps into growing interest in wellbeing, giving the brand a way to step outside food while still staying close to what it’s known for, and pushing the boundaries of where a fast-casual chain can play.
Jim’s brings trusted home services to burgers
Jim’s, best known for lawn mowing, pool cleaning and car washing, is branching into food with a new burger venture.
Founder Jim Penman said the move felt natural.
"We’ve mowed lawns, cleaned pools and washed cars… burgers felt like the next step," he said.
The new offering promises the same reliability Jim’s is known for.
"People trust Jim’s to show up on time and do the job properly. Why should burgers be any different?" Penman added.
The menu includes classic cheeseburgers, adventurous toppings such as pineapple, and sides of chips. Every burger comes with a satisfaction guarantee:
"If it’s not right, we’ll fix it… or eat it ourselves,” he said.
Mobile burger trucks will deliver the food, leveraging Jim’s existing trailer infrastructure.
frank green's iPhone Emotional Support Bottle
Melbourne-based frank green has launched what it calls the logical conclusion of modern carry culture, a 39oz reusable water bottle with a fully embedded Apple iPhone Air (256GB).
The frank green iPhone Emotional Support Bottle lets users text, call, scroll and shoot content from the side of their drink bottle.
The iPhone detaches for charging, then clicks back into place, because why choose between being hydrated and being online?
The bottle goes live today, priced at AU$1,899, with limited stock available at frankgreen.com.au.
Scania’s Air-O takes last-mile delivery skyward
Scania Australia has taken last-mile logistics into the air with its April Fool’s Day concept, the Air-O, an autonomous, zero-emission delivery vehicle designed to bypass roads altogether.
The flying platform is positioned as a response to rising diesel costs, with early deployment flagged for Adelaide from the company’s Wingfield branch.
Herr Professor Dr Draken Viggensson, head of the DROPBEAR programme behind the project, says the Air-O points to a different future for freight.
“We see sunny skies ahead for the Air-O. The outlook is not at all cloudy, although there may be a chance of meatballs,” Viggensson said.
The aircraft runs on a solid-state battery system and uses AI to map delivery routes, reaching a cruising altitude of 770 metres in seconds. It carries payloads up to 20kg across an 80km radius, with parcels secured in what Scania calls “Safety-Augmented Air Bags”.
Safety features include Plane Departure Warning and Adaptive Cruising Altitude Control, reworked from existing truck systems.
The Air-O arrives flat-packed and can be assembled with a single tool, before taking off on delivery runs that Scania says have already been tested between sites in Victoria, mostly at night to avoid unwanted attention.
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