Audi releases Super Bowl ad set to Bowie’s ‘Starman’

4 February 2016

Advertiser: Volkswagen

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There’s a starman waiting in the sky

Audi is back in the Super Bowl, skipping last year, with its ad portraying a retired astronaut who rediscovers his gusto thanks to the Audi vehicle.

In a tribute to the deceased singer, David Bowie, his track ‘Starman’ plays in the background as the former astronaut reflects on his days in space while driving his Audi.

The 60-second ad, by Venables Bell & Parnters, will air in the first quarter of the Super Bowl.

In the past Audi’s Super Bowl ads have carried the tagline, ‘Truth in Engineering’. In light of the recent Volkswagen emission scandal it has taken a different angle this year.

Automotive brands are the biggest category featured in the Super Bowl. Have you seen Hyundai’s ad with Ryan Reynold’s or Mini’s ad starring Serena Williams?

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