AdNews Newsletter
The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand.
To celebrate the completion of the tallest residential building in the Southern Hemisphere, musicians came together to perform a ‘Symphony in the Sky’.
Two 30 second TVCs titled ‘The Ring’ and ‘Impact’, feature the return of ‘The Beast’.
An interactive quiz determines readers' road trip personas.
The campaign was developed by Emotive.
“The design allows Illuminate Adelaide to flex and fill the spaces and communication challenges they face online, in print, on the street, and possibly across a notable building façade or two.”
The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
The campaign hero is a 30-second TVC.
