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The campaign draws on testimonials from two influencers.
With the help of popular local TikTok creators, the campaign builds out a curious landscape of monsters and brings it to life for a new audience on TikTok.
The masterbrand campaign launches across TV, cinema, digital and social.
The digital campaign will go live in several of Movember’s global markets.
RYOT Studio combined virtual objects with augmented reality and blockchain technology to bring the digital experience to life.
The design college has partnered with creative agencies SomeOne, VCCP and AR specialists Unbnd.
This year’s campaign is a playful and fun approach to the idea of A Bull in a China Shop and nod to the Year of the Ox.
The campaign is driven by augmented reality.