AdNews Newsletter
The work was created by Bigfish.
The ads will broadcast on Catch Up TV, YouTube and social media, as well as out-of-home in and around football stadiums.
The integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand.
To celebrate the completion of the tallest residential building in the Southern Hemisphere, musicians came together to perform a ‘Symphony in the Sky’.
Two 30 second TVCs titled ‘The Ring’ and ‘Impact’, feature the return of ‘The Beast’.
An interactive quiz determines readers' road trip personas.
The campaign was developed by Emotive.
