Principals has delivered a new brand story, strategy and key messages as well as an updated brand identity.
The brand has cancelled all sales of Wingman beer during the month of July.
The #PlayinPurple campaign is in its sixth year.
The campaign has been rolled out across TV, digital, outdoor and in store since May this year.
The telco worked with Virtual Immersive to make shopping easier with the use of augmented reality.
The Purple Hive Project is an AI enabled, solar-powered hive.
The brand's latest campaign promotes six limited edition collectable jars.
Carat helped secure donated media on TV, radio, press, OOH and online.
The campaign was created by The Shannon Company.
The campaign launched on July 20 across OOH and social media.
‘Let’s be brave together’ rolls out across TV, radio, digital and social.
The campaign aired with a 30-second TVC shot by FINCH director Christopher Riggert.
The campaign rolled out across OLV, digital, social and press.
The digital product and user-experience agency has created a new online experience for customers.
The partially pro-bono project saw Principals develop the brand name, narrative and visual identity to propel the organisation into the future.
