“Being thrown out of an airplane at 15,000 feet has a clarifying effect on the mind of a sofa."
The campaign was created in collaboration with CHE Proximity.
"...we’re happy to offer a more compelling loyalty offer than what is currently in market."
Doublestar Co worked across art direction, 3D modelling and design help that captured the brand's value proposition and offering.
The national campaign was created by Saatchi & Saatchi.
The campaign was developed by Banter.
The inaugural World Zooper Dooper Day falls on December 1.
The multi-media campaign came to life with TBWA Sydney and PHD Australia.