This AFL and AFLW.
AAMI, the official general insurance partner of the AFL and AFLW, is celebrating the moments that make the game both great and heartbreaking in a campaign via Leo Australia.
“Footy might be built on skill and hard work, but the bounce still has a big say,” said Suncorp EGM brand and customer experience, Mim Haysom.
“Luck of the bounce gives AAMI a way to show up that feels authentic to the game - acknowledging both the big wins and the unlucky moments fans live through every week.
"It’s a natural expression of our role in footy and for our customers, stepping in when luck doesn’t go their way.”
The campaign spans TV, social, radio, digital and out‑of‑home, with media managed by OMD and Open Era.
“Even the most skilful footballer is not immune to the swinging pendulum of luck we call the Sherrin,” said Leo Australia creative director, Michelle Walsh.
“It can be cruel, kind, and the difference between a premiership cup and a Grand Final Replay. Just ask the Saints. As a die-hard footy fan, I had a lot of fun bringing this truth to life, and building on the success of our AAMI brand work launched earlier this year.”
Credits
Client: AAMI - Suncorp Group
EGM Brand and Customer Experience: Mim Haysom
Head of Brand and Content: Rapthi Thanapalasingam
Executive Manager, Group Sponsorships & Community Response: Jenny Hutchison
Sponsorship Manager, Sponsorships & Community: Gabrielle Emmett
AAMI Marketing Manager: Julia Reimnitz
Sponsorship Advisor: Susie Turner
Mass Brands Marketing Specialist: Breanna Webster
Content Lead: Angie Moore
Creative agency: Leo Australia
CEO, Leo: Clare Pickens
Chief Creative Officer, Leo: Andy Fergusson
Executive Creative Director, Leo: Tim Woolford
Chief Creative Officer, Publicis Groupe ANZ: Dave Bowman
Creative Director, Leo: Michelle Walsh
Senior Creative, Leo: Tim Yates
Chief Strategy Officer, Leo: Catherine King
Group Strategy Director, Leo: Mitch Hunter
Chief Client Partner, Leo: Amanda Wheeler
Group Business Director, Leo: Hannah Austin
Production companies:
Publicis Production
National Director of Production: Michael Demosthenous
Executive Producer, Integrated: Justine Dooner
Senior Integrated Producer: Tamara Kennon
Production
Director: Stephen Carroll
Production Company: Finch
Managing Director: Corey Esse
Executive Producer: Martin Box
Producer: Vivienne Jaspers
Production Manager: Ema Thornell
Production Manager: Darcey Taylor-Morrison
Casting: Northside Casting
DP: Stefan Duscio
Wardrobe: Imo Walsh
HMUA: Nat Burley
Editor: Bernard Garry / The Editors
Colourist: Trish Cahill
VFX: Thing FX
Sound Design: Otis Studios
Music Supervision: Level Two Music
Media agency: OMD Australia
