Launching at Myer.
Myer is celebrating the arrival of GAP with a campaign starring Olivia De Jonge, Rome Champion, Isaac Quaynor, and Kat & Yianna Velos via Howatson+Company.
GAP's return is the latest in a series of brand announcements at Myer including TOPSHOP, Sportscraft, Lioness, 4th & Reckless, Nobody Denim and The Wolf Gang.
This is De Jonge second campaign with Myer, after fronting the arrival of TOPSHOP in February this year.
Champion, is an Australian hip-hop dancer, creative, and choreographer.
Isaac Q, Ghana born and Melbourne based AFL player with Collingwood Football Club and Kat and Yianna Velos, the Greek Australian sisters behind the Golden Groves Olive Oil.
Myer’s chief merchandise officer, Belinda Slifkas, said GAP’s return to Australia is a major moment, and follows a recent revival of the brand globally.
“In recent years, Gap has re-established itself as a cultural force and is clearly resonating with a new generation of shoppers – particularly through its social led campaigns featuring the likes of Troye Sivan and Katseye,” Slifkas said.
“We’re well underway in refreshing our brand portfolio to attract new customers, especially younger Australians seeking fashion that feels contemporary and trend-forward. Gap aligns perfectly with this direction.”
Credits
Client: Myer
Creative Agency: Howatson+Company
Production Agency: Howatson+Company
Media: Essence Mediacom a WPP media brand
