The telco is giving Australians a helping hand with a special sculpture travelling around Sydney.
The campaign rolls out across print, digital and TV.
The media strategy and implementation was handled by Bohemia Group.
The experience started with a callout via Facebook to Australia’s biggest escape room enthusiasts.
The campaign tells the story of a current student named Kat Dorante, who is undertaking a QUT Law and Business double degree.
The national campaign includes three 15-second TVCs.
It will help parents and families experiencing disadvantage support the mathematical learning of preschool-aged children.
Underbelly's Matt Nable stars in the launch film.
No Excuse for Abuse is a multi-channel campaign.
The campaign includes TVCs, an eight-week sponsorship of Nine Network’s The Today Show, owned media and digital advertising.