The telco is giving Australians a helping hand with a special sculpture travelling around Sydney.
The campaign rolls out across print, digital and TV.
The bar is part of its Now You Can campaign.
The media strategy and implementation was handled by Bohemia Group.
The experience started with a callout via Facebook to Australia’s biggest escape room enthusiasts.
The campaign came to life in two weeks.
The campaign tells the story of a current student named Kat Dorante, who is undertaking a QUT Law and Business double degree.
The national campaign includes three 15-second TVCs.
The new campaign was created by The Core Agency.
It will help parents and families experiencing disadvantage support the mathematical learning of preschool-aged children.
Underbelly's Matt Nable stars in the launch film.
The agency was able to shoot the campaign in Sydney just before lockdown.
No Excuse for Abuse is a multi-channel campaign.
The campaign includes TVCs, an eight-week sponsorship of Nine Network’s The Today Show, owned media and digital advertising.
The public awareness campaign was produced by The Shannon Company.
