NRL legends, Fletch and Hindy, will be putting on their boots again, to deliver Jimmy Brings orders to lucky unsuspecting fans in Sydney.
The ad rolls out from Tuesday October 27.
Talkin’ Scotty will be featured in The Block and supported by a new TVC, online video, in-store POS and social media campaign.
The $3.5 million promotion is the second iteration of Destination Gold Coast’s Come Back and Play campaign.
The campaign launched in the AFL and NRL Grand Finals and other high profile programs with 60-second and 30-second versions.
Limited-edition bars feature a KitKat-inspired recycling symbol and an explicit call to drop off soft plastic wrappers at REDcycle collection bins.
Heckler beat out competition from production companies in France and China to secure the project.
The campaign film was created by Photoplay.
