The significance of ANZAC Day.
RSL Queensland is reinforcing the enduring significance of ANZAC Day ahead of the nation’s annual day of commemoration in a campaign via Rumble.
At its heart are the values passed down by those who not only defended the nation, but helped define it: mateship, respect, sacrifice, tradition, and community.
“As custodians of ANZAC Day, the campaign represents the next step in the organisation’s longstanding commitment to ensuring this sacred day remains both meaningful and accessible,” said RSL Queensland GM marketing and communications, Laura McMahon.
“The goal is to broaden and recognise what keeping ANZAC Day alive looks like, which can be as simple as pausing for a minute’s silence, donning a sprig of rosemary, baking a batch of ANZAC biscuits, or attending your local Sub Branch’s Dawn Service. Every act of remembrance or reflection helps to keep the ANZAC spirit woven into our national fabric.”
The campaign will run across TV, OOH, social, and digital, with RSL Queensland partners supporting the push through various other channels.
“ANZAC Day is one of the rare moments on the calendar that invites collective pause,” Rumble creative director, Rhys Venning.
“When we can stand together, near or far, regardless of surface-level differences, to honour those who fell and appreciate the weight they carried so we can live the lives we do today. And perhaps that’s the true power of the day. Not only honouring the best of us, but recognising how it brings out the best in us."
CREDITS
RSL QUEENSLAND
GM Marketing & Communications: Laura McMahon
Head of Communications & Content Cassie Charlish
Snr Manager, Creative & Design Fred Cook
Commemorations Marketing Lead Tessla Grunwald
Rumble Strategic Creatives
Creative Partners: Nancy Hartley & James Burchill
Creative Director: Rhys Venning
Senior Art Director: Sal Borzillo
Director Client Engagement: Damian Coren
Account Manager: Abby Roberts
Agency Producer: Mel Ashman
Production: Light + Shade
Director/DP: Josh Zaini
Producer: Emma Horne
Sound Recordist: Travis Brown
MUA/Hair: Jane Heta
Assembly Edit: Josh Chang
Offline & Online Edit: Rohan Cooper
Colour Grade: Kali Bateman
Sound: Ross Batten, Rosco Audio
VFX: Ruckus Studio
Stills Photographer: Mike Curtain
