Coinciding with World Elephant Day, the campaign includes the Ele-tee and a children's animation to shed life on Elephant extinction.
The 28-day initiative is hoped to encourage Aussies to ditch single-use coffee cups.
In 2018, 18% of deaths on WA roads were caused by distracted drivers.
The global brand platform launched at Jacob's Creek's pop-up restaurant on Bennelong Point.
The limited-edition tea has been created as the perfect accompaniment for fans staying up to cheer on Australia as they take on the Poms in England.
The Afterlife Bar, written by RMIT student Alyssa De Leo, was the winner of TAC and TABOO initiative the Split Second Film Competition.
The campaign stars three Aussie sporting legends: Nick 'Honey Badger' Cummins, Charlotte Caslick and Danielle Scott.
BWM Dentsu Melbourne and Dentsu Aegis Network worked with the foundation to address a problem facing one in five Australians.
PSMA Australia provides accessible location data for businesses operating in Australia.
The client: Drug & Alcohol Services SA