To mark this milestone, is a 70-second hero spot titled, ‘Tough Boots to Fill.’
The agency also developed a contemporary identity that adopts a master brand approach.
Theory Agency has partnered with QMS Media to deliver the OOH campaign.
The campaign has gone live across TV, social and online.
The interactive story responds to energy consumption via smart meter data.
The virtual pub will host up to 1,000 people.
The organisation held a virtual protest with an army of adorable animal figurines.
The campaign has been launched alongside Pornhub.
The agency worked with the Australian War Memorial and Department of Veterans’ Affairs to bring more than 40 pieces of content to life.
Spearheading the campaign is a 30-second TVC.
The brand made a special tribute to World Earth Day.
The marketing campaign comprises three key elements.
It features real-life Taskers.
The work was brought to life by Isobar and Passion Pictures.
The initiative is designed to bring together those in need of essential items and services with those able to provide them.
