To mark this milestone, is a 70-second hero spot titled, ‘Tough Boots to Fill.’
The agency also developed a contemporary identity that adopts a master brand approach.
The campaign has gone live across TV, social and online.
The interactive story responds to energy consumption via smart meter data.
The organisation held a virtual protest with an army of adorable animal figurines.
The campaign has been launched alongside Pornhub.
Spearheading the campaign is a 30-second TVC.
The brand made a special tribute to World Earth Day.
The work was brought to life by Isobar and Passion Pictures.