AdNews Newsletter
The campaign was led by Wunderman Thompson Perth.
The Play Summer platform will come to life across OOH, radio, press and social.
Readers of The Advertiser received a free pack of three masks at newsagents when they purchase the newspaper.
The new campaign puts a nostalgic lens over Australia’s Pacific Coast.
“Being thrown out of an airplane at 15,000 feet has a clarifying effect on the mind of a sofa."
The campaign was created in collaboration with CHE Proximity.
"...we’re happy to offer a more compelling loyalty offer than what is currently in market."
Doublestar Co worked across art direction, 3D modelling and design help that captured the brand's value proposition and offering.