‘Let’s be brave together’ rolls out across TV, radio, digital and social.
The campaign aired with a 30-second TVC shot by FINCH director Christopher Riggert.
The digital product and user-experience agency has created a new online experience for customers.
The partially pro-bono project saw Principals develop the brand name, narrative and visual identity to propel the organisation into the future.
The telco is giving Australians a helping hand with a special sculpture travelling around Sydney.
The campaign rolls out across print, digital and TV.
The media strategy and implementation was handled by Bohemia Group.
The experience started with a callout via Facebook to Australia’s biggest escape room enthusiasts.
The campaign tells the story of a current student named Kat Dorante, who is undertaking a QUT Law and Business double degree.
The national campaign includes three 15-second TVCs.