Home.
National bedding and homewares retailer Pillow Talk is telling the story of a day in the life surrounded by all the little details that turn the place you live, into a home you love in a campaign via Melbourne creative agency Whippet.
“This campaign started with a simple truth: home isn’t just where you live, it’s how you feel,” said Whippet associate creative director Bec Williams.
“Everything we created, from the use of textures and movement to tell the story, to the bespoke soundtrack, was designed to bring that feeling to life.
“Together with a fantastic crew and the team at Pillow Talk, we’ve crafted an experience that captures Pillow Talk's personality and brings much-needed energy to the homewares space.”
At the heart of the work is a specially commissioned original song “Home”, written in collaboration with composers Al and Sam Harding.
The campaign rolls out nationally this month across cinema, BVOD, radio, digital channels and print.
"‘Feel Right at Home' isn't just a campaign line, it's the lens through which we want our customers to experience everything Pillow Talk offers,” said Pillow Talk head of marketing, Maddy Naylor.
“This is the beginning of an exciting new chapter for our brand and we’re incredibly proud of the work we’ve created with the Whippet team."
Credits
Client: Pillow Talk
Head of Marketing: Maddy Naylor
Digital Marketing Manager: Maddie Chaplin
Design Manager: Renee Carloss
Agency: Whippet
Associate Creative Director: Bec Williams
Head of Copy: Flavia Mazdon
Senior Account Director: Sam Douglas
Managing Director: Lucy Yeo
Customer & Strategy Director: Adam Rafferty
Music: Music
Composers: Al Harding, Sam Harding
Lyricists: Flavia Mazdon, Al Harding, Sam Harding
Production Company: Taxi
Director: Hannah Ariotti
Senior Producer: Justin Lyons
DOP: Caleb Ware
