Directed by Max Greenstein.
BMW M3 is celebrating 40 years in a campaign via Betty Wants In.
The campaign is directed by Max Greenstein and produced by Chas Mackinnon (BWI).
“As we celebrate 40 years of the BMW M3, the true Ultimate Driving Machine, we’ve revisited our history to bring an early-2000s classic back to life,” said BMW’s general manager of marketing & product, Alex McLean.
“Iconic ads live in people’s minds, and when you reconnect that memory to pure automotive desire, it becomes far more powerful than just another campaign.
“The BMW M3 has always been defined by innovation, motorsport pedigree and genuine emotion, and this project lets us tap into that heritage in a way that feels both familiar and fresh. These are real cars on the real Phillip Island circuit, an Australian icon in its own right, which adds authenticity you just can’t fake.
“This film is the result of a remarkable team effort, blending creativity, history and technical precision to celebrate not only where the BMW M3 has come from, but where it’s heading, and we can’t wait to share more of the future in the coming 12 months.”
The campaign will roll out across broadcast, cinema, and digital platforms, including YouTube and Instagram.
“BMW’s ‘Like The Way You Move’ ad was a huge moment for the track. It was already something people instantly recognised, but seeing it grow and be picked up by BMW on a global scale was incredible,” said BodyRockers’s half Kaz James.
“Being able to revisit the track for this campaign feels really special. I’m currently touring, and while on the road, I’ve had the chance to connect with other creatives through this project, which has been a really enjoyable and rewarding process.”
Credits
Production Credits
Production Company: Betty Wants In
Director: Max Greenstein
Executive Producer: Chas Mackinnon
Production Manager: Ally Curtis
Production Coordinator: Lili Callisto
DOP: Richard Kendall
Post Production Company: Studio Pancho
Offline Editor: Raffael Oliveri
Online Editor: Jamie Scott
Colourist: Edel Rafferty
