'Led By None' a customer research piece produced in partnership with Fabric, which identified the unique opportunity for the brand.
The campaign takes audiences on a road trip around Western Australia.
The experience saw over 200 travel agents and 20 contestants gather at Sydney’s Entertainment Quarter.
The spots, created by 303 MullenLowe, ask viewers to solve the mystery of what is making the sound.
Created by Keep Left, it will be rolled out across Save the Children’s owned media channels, as well as paid and earned media.
The campaign aims to reach both loyal fans and connect with new customers.
Adflow partnered with Posterscope to deliver a British-inspired London Cab launch.
Created in-house, the work takes on a fun, provocative and irreverent manner to show Zip's commitment to transparency and responsible lending.
The star of the campaign is an otter.