The launch of XXXX Dry.
One Uncensored Klarna XMAS Giveaway street poster will appear in each major city across the country.
Aramex secured the rights to use David Campbell's version of Holly Jolly Christmas for the ad.
The six-week campaign delivered 21 million views on the hashtag #VMakeItHappen.
The campaign was led by Wunderman Thompson Perth.
The Play Summer platform will come to life across OOH, radio, press and social.
Readers of The Advertiser received a free pack of three masks at newsagents when they purchase the newspaper.
The new campaign puts a nostalgic lens over Australia’s Pacific Coast.
