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The campaign has rolled out across TV, out-of-home and radio.
It includes a TVC, digital and print ads, radio ads and earned amplification.
The campaign has launched across BVOD, radio, digital OOH and social.
The campaign features a real-life experiment with comedian and actor Lawrence Ola.
The campaign is the latest addition to the 'Here's to good' brand platform.
Created by Saatchi & Saatchi Australia, the integrated campaign rolls out across broadcast, digital, OOH and in-store.
The lipsticks mark the arrival of the Gossip Girl reboot on the streaming platform.
The work was created by Ogilvy Melbourne.
