$5 a day to roam.
Vodafone’s Ali Wong is calling out some competitors charging $10 a day to roam, with Vodafone offering $5 as the straightforward alternative in a campaign via Howatson+Company.
"Australians shouldn’t be paying a premium just to use their phone overseas,” said TPG Telecom group chief marketing officer, Bec Darley.
“With Vodafone, customers can use their plan in over 100 destinations for $5 a day, no daily data caps, no complicated add-ons. So it’s a fair question: why are Australians still paying double to roam?"
The campaign will run nationally across film, online video, social, and out-of-home.
"We keep asking why Australians are paying more than they need to? The question and the comedy is really landing with people — which is great to see,” said Howatson+Company deputy CCO Richard Shaw.
Credits
Vodafone
Group Chief Marketing Officer, TPG Telecom: Bec Darley
Head of Brand and Marketing: Lisa Cronin
Head of Brand and Partnerships: Krista Blythe
Brand Manager: Laura Mura
Howatson+Company
Chief Executive Officer + Founder: Chris Howatson
Chief Client Officer: Katherine Chen
Senior Business Director: Juliet Loneragan
Senior Business Manager: Beth Toothill
Executive Strategy Director: Katharina Vassar
Chief Creative Officer: Gavin Chimes
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Jack Close
Senior Copywriter: Zak Hawkins
Chief Design Officer: Ellena Mills-Stainer
Head of Design: Trent Michael
Designer: Harry Chambers
Studio Lead: Simon Merrifield
Head of Production: Holly Alexander
Head of Music and Sound: Shane Vancuylenberg
Production: Caviar LA
Managing Director: Michael Sagol
Executive Producer: Tova Dann
Director: Neal Brennan
Producer: Dave Bernstein
DOP: Janusz Kaminski
Production Designer: Max Orgell
Post Production: Heckler
Post Executive Producer: Steven Marolho
Post Producer: Coralie Tapper
Lead Editor: Mark Bennett
Head of VFX: Tom Corbett
Colourist: Fergus Rotherham
VFX Supervisor & Lead Flame: Julian Ford
Photographer: Robby Klein
Media agency: Starcom
