21 oranges.
Nudie is celebrating what makes its juice different - real fruit squished into every bottle, in a campaign via Common Ventures.
“nudie has a strong, clear brand ethos: we create good using nothing but the good stuff. As well as being of the highest quality, nudie has a fun, cheeky personality that we wanted to highlight,” said nudie head of marketing, Emma Fogarty.
In OOH, drinkers are shown wedged between giant pieces of real fruit, as if they’ve been caught at the exact moment the juice is made.
For social and BVOD, the creative plays off one of nudie’s most recognisable distinctive brand assets, ‘21 oranges’, turning the campaign’s squishy product truth into a series of fast, funny and highly shareable films.
“The best bit about this campaign was the fact that we had a simple, no-nonsense product truth, a juice that was nothing but squished fruit,” said Common Ventures executive creative director, Jane Burhop.
“This gave us the perfect excuse to build a wildly fun world to play in, delivering moments that are just as fun and fruity as the juice itself."
Creative credits
Client: nudie
Head of Marketing: Emma Fogarty
Brand & Creative Manager: Aoife Murphy
Agency: Common Ventures
Media: Bench Media
OOH
Production Company: Photoplay
Photographer: Michael Corridore
Retoucher: Electric Art
Senior Producer: Roy De Giorgio
Video
Production Company: Common Ventures
Director: James Crawley
DOP: Matt Maule
Senior Producer: Lisa Macfarlane
Producer: Georgina Bannister
Sound: Nick Keate
