40 years.
TPG is celebrating 40 years of budgeting for Australians in a campaign via Thinkerbell and Starcom.
“Ultimately, this campaign is a celebration of our 40-year history with Australians,” said TPG head of brand & marketing, Danielle Colbert.
“We’ve always been in their corner, and we’re still showing up every single day to deliver top-tier service at a price that makes sense - which we know is incredibly important to people right now.”
The platform comes to life through a series of relatable vignettes of Australian life. From typical Mondays, to first and last days of school, and the occasional sick day.
“Good days, bad days, days you tell your boss you're sick when you're on the golf course - TPG is always there, blinking away in your home or on your mobile, providing great service at a price that’s just as good,” said Thinkerbell head creative tinker, Craig Merrett.
“We’ve unleashed Measured Magic by zeroing in on that truth, reinforcing what TPG has done for 40 years in a lighthearted, quintessentially Australian way.”
Driven by Thinkerbell’s alchemy model in collaboration with Inclusively Made, the work rolls out across TV, BVOD, OOH, radio, digital and social.
“In a category where certainty matters, this milestone gave us the opportunity to reinforce TPG’s strong value”, said Starcom Australia business partner, Drew Groves.
“By drawing upon this 40-year legacy as proof across the full media ecosystem, TPG is positioned as the dependable choice Australians can trust.”
Credits
CLIENT: TPG
CREATIVE AGENCY: THINKERBELL
MEDIA AGENCY: STARCOM AUSTRALIA
PRODUCTION COMPANY: COUSIN
