A complimentary third night.
Mudgee Region Tourism is rewarding visitors for changing the way they travel in a campaign via We Scout.
Mudgee Region is offering travellers a complimentary third night when they book a Friday and Saturday stay at participating accommodation providers across the Mudgee Region.
64 per cent of Australians return from holidays feeling more tired than when they left, with findings suggesting the traditional two-night getaway often falls short of delivering genuine recovery, according to June 2026 research.
Mudgee Region Tourism chief marketing officer Beau Kassas said the campaign represents a shift away from traditional destination marketing and towards marketing that changes behaviour.
"Tourism marketing has traditionally focused on convincing people to take a break. We wanted to challenge the way Australians take breaks in the first place," Kassas said.
"The Rest Rebate creates value for travellers and operators at the same time. If people stay longer, they experience more of the region, local businesses benefit, and visitors leave genuinely feeling restored.
“That's a far more meaningful outcome than simply driving another booking."
The Rest Rebate is available across June, July and August through 12 participating accommodation providers across Mudgee, Gulgong, Kandos and Rylstone.
The campaign will roll out across PR, digital, radio and television.
