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AdNews wraps up the biggest pitch news and wins from the fortnight.
Australia post reviews media account
Australia Post is reviewing its media buying account, putting the business into pitch and creating an opening for agencies in the local market, AdNews can reveal.
An Australia Post spokesperson confirmed the government-owned organisation has started a formal Request for Proposal (RFP) process as part of its governance and procurement cycle, with a decision yet to be made.
Wavemaker is the incumbent and has held the account for seven years, having won the account in July 2019 following a competitive pitch.
NT Tourism opens creative tender
Tourism and Events Northern Territory (TENT), the newly constructed government body for NT tourism, has released a creative tender seeking a brand refresh by February 2027.
KWP and Partners was the incumbent, having retained the account in 2022 and worked on 'The Best Kept Season' brand campaign in September 2025. KWP will continue to deliver creative services for the duration of the panel contract.
Atomic212 has been its media agency since 2015 and remains contracted to the NT Government for media services, according to a Tourism NT spokesperson.
The Northern Territory Government also has a panel of 5 creative service agencies.
Kaimera has been appointed to manage the full-service national media account for Aveo, one of Australia's largest retirement living operators, following a competitive pitch involving at least four agencies.
The appointment, which started February 1, covers a full-funnel media strategy across all channels nationally.
Aveo owns and manages 67 retirement communities across metropolitan and coastal areas on the eastern seaboard, serving Australians aged 55 and over.
Heineken reviews global media accounts
Heineken is reshaping its global marketing model, launching a wide-ranging review of its media, production and creative agency partnerships as it looks to streamline operations and reduce fragmentation.
A Heineken spokesperson confirmed to AdNews the review covers global agencies only, with those partnerships applying across all markets due to the company’s international structure.
"This process will boost the effectiveness of our advertising investments and support sustainable growth," the spokesperson said.
"The end goal is to deliver, in line with Heineken's legacy of groundbreaking marketing, legendary creativity across our brands, partnering with world-class agencies and platforms to ensure our creative work is consistent, efficient, and impactful."
Westpac NZ appoints Omnicom’s ‘Goldilocks’ bespoke agency
Westpac NZ has appointed Omnicom Oceania's 'Goldilocks' bespoke agency model, built to support the bank’s next phase of brand transformation.
Westpac NZ chief marketing officer Sarah Williams said she’s excited about the partnership and what it will mean for the business and customers.
“The way New Zealanders think about their money is changing rapidly. Expectations are higher, competition is more intense, and brands are judged not just on what they say, but how consistently they show up,” Williams said.
“With that in mind, we needed more than a traditional agency partner. We wanted a team that integrates across our business - helping turn our brand into a genuine competitive advantage.
WPP Open X wins Fuze Tea creative account
WPP Australia will handle the local creative for Coca-Cola subsidiary Fuze Tea, AdNews can confirm.
The global account will be led by Ogilvy Paris, with support from the agency's Turkey and Spain offices.
The incumbent was McCann, which worked with the brand since 2022.
The win follows a pitch that included only Ogilvy and McCann.
JCDecaux retains Melbourne’s Yarra Trams
JCDecaux has been re-appointed as the exclusive advertising partner of Melbourne's Yarra Trams network, the world's largest operational tram network.
The agreement, lasting up to 14 years, will continue an integrated concession model across both the tram fleet and shelters, allowing JCDecaux to run city-wide campaigns across the full network.
The contract also enables JCDecaux to expand its digital assets across Melbourne, including a CBD location, key suburban corridors and new large format digital sites across inner Melbourne.
Motorama hands media remit to Pivotus
Queensland motor dealership group Motorama has expanded its partnership with Pivotus, appointing the agency across media strategy, buying and creative production for its 19 dealerships and used car operation Big Box Cars.
Pivotus had spent two years managing reporting and visualisations for Motorama's owned and social channels before the expanded brief.
The agency will now align the group's digital and offline media activity. Adrienne Le Mura, head of client service and strategy, and account manager Shaun Taylor will lead the account.
Zoom media account wont by US independent PMG
Zoom has appointed Dallas-based independent PMG as its global media agency of record, the first time the company has consolidated its media under a single agency worldwide.
A Zoom spokesperson confirmed to AdNews PMG will handle media placements in Australia and New Zealand as part of the global remit.
Havas and Horizon Media, pitching jointly, were also part of the review.
Airbnb has appointed Ogilvy PR for its consumer and corporate account following a competitive review.
The incumbent was Herd MSL, part of Publicis Groupe, which won the account in 2024 from Thrive PR.
“Airbnb Australia and New Zealand has awarded its consumer and corporate PR account in Australia to Ogilvy PR after a competitive pitch," an Ogilvy spokesperson told AdNews.
"Ogilvy PR’s strength of team and capability across earned creative thinking, coupled with reputation management and regulatory understanding were important factors in this choice. Work begins immediately."
Dentsu wins Coach and Kate Spade media pitch
Dentsu has been appointed global agency of record for Tapestry, the fashion house behind Coach and Kate Spade, covering all markets outside the US.
The win covers full media planning and buying across APAC, including Japan, China, Korea, Singapore, Malaysia, Australia and New Zealand, and EMEAI markets.
Dentsu replaces multiple incumbent agencies following two separate pitch processes, building on an existing partnership in China. Work across APAC started February 1.
"APAC is a priority growth region for Tapestry and our brands," said Kylene Campos, senior vice president of brand and growth strategy APAC at Tapestry.
Investment firm LongView has appointed RCJ as its media agency partner following a competitive pitch, tasking the agency with brand strategy and media execution for its equity release platform HomeFlex.
Carlos Correa, RCJ chief executive, said the agency had already shown results since taking over LongView's performance accounts.
"Our pitch demonstrated our full funnel marketing capability and how our expertise can unlock sustainable growth for HomeFlex. It is a compelling proposition in the market, and we are excited to be working with the LongView team," Correa said.
Habitat M wins domo Insurance media account
Habitat M has added domo Insurance to its client list, expanding the independent agency’s roster after a difficult 2025.
The media and marketing agency now works with brands including Illusion Gas Log Fires, Holiday Inn Melbourne Airport, McCormacks, Sennheiser Consumer Hearing and Better Beer. domo Insurance began work with the agency in early February.
Habitat M is handling media strategy, planning and digital execution to build brand awareness and attract customers.
Will Dunn, CEO of domo Insurance Brokers, said the partnership was already supporting the business’s growth plans.
Digital Minds wins Tuiss Blinds Online media account
Tuiss Blinds Online has appointed Digital Minds Group to handle its media strategy as the direct-to-consumer blinds retailer expands in Australia.
Part of the Hunter Douglas Group, Tuiss Blinds Online operates from Melbourne and is working with the independent agency to strengthen media planning, measurement and attribution across search, social and other digital channels.
Michelle Fitzgerald, marketing manager at Tuiss Blinds Online, said Australia represents a key market for the brand.
"Australia represents a significant growth opportunity for Tuiss Blinds Online, so finding the right agency partner was critical,” he said.
Blazeway wins Solstice Media’s Queensland sales account
Solstice Media has appointed Blazeaway Media to exclusively handle sales in Queensland, covering titles including The New Daily, InDaily Queensland and The Weekend Edition.
Blazeaway will work alongside Solstice's in-house team, connecting local brands with news, business and lifestyle audiences across the state.
Paul Hamra, managing director of Solstice Media, said Queensland is a key growth market for the company.
"I'm thrilled to be working with a company that really understands media trends and consumption and really understands Queensland," Hamra said.
T&T Media wins Audika performance digital media account
Independent agency T&T Media has been appointed performance digital media agency for Audika, which runs more than 400 hearing care clinics across Australia.
T&T head of digital Ben Lott said the Sydney based agency was drawn to the brand's growth ambitions.
"From our first conversations with Nicola and the wider team, we were struck by Audika's passion for the category and their clear direction for the future," Lott said.
"Our team has been all-in from day one, and we're excited about the partnership and the opportunities ahead."
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