Tourism and Events Northern Territory (TENT), the newly constructed government body for NT tourism, has released a creative tender seeking a brand refresh by February 2027.
KWP and Partners was the incumbent, having retained the account in 2022 and worked on 'The Best Kept Season' brand campaign in September 2025. KWP will continue to deliver creative services for the duration of the panel contract.
Atomic212 has been its media agency since 2015 and remains contracted to the NT Government for media services, according to a Tourism NT spokesperson.
The Northern Territory Government also has a panel of 5 creative service agencies.
In 2024, the Territory Government announced it would invest $88.3 million in tourism, events and screen production for 2025/2026.
The Northern Territory Government, through TENT, announced it would focus on a seven-year path to grow year-round visitation, development, liveability and economic outcomes for the NT.
It would grow visitor spending from $1.5 billion to $2.2 billion and lift overnight trips from 1.2 million to 1.5 million by 2032.
"The successful agency will be responsible for the end-to-end delivery of the Brand Refresh, including but not limited to the following workstreams," the tender said.
Tender submissions close April 13, 2:00pm, with a contract commencement date of June 2026.
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