Kaimera has been appointed to manage the full-service national media account for Aveo, one of Australia's largest retirement living operators, following a competitive pitch involving at least four agencies.
The appointment, which started February 1, covers a full-funnel media strategy across all channels nationally.
Aveo owns and manages 67 retirement communities across metropolitan and coastal areas on the eastern seaboard, serving Australians aged 55 and over.
"Aveo is a brand with genuine purpose and momentum," said Anna Magliano, chief client officer at Kaimera.
"We're excited to bring a genuinely fresh perspective to Aveo's media strategy — delivering a connected full-funnel approach that supports both brand building and performance outcomes."
Joel Fyfe, general manager of marketing and communications at Aveo, said the company was looking for an agency partner that could bring fresh thinking, agility and a truly connected media strategy to support Aveo's evolving growth ambitions.
"Their ability to deliver an integrated full-service solution, combined with the efficiencies of having The Living Company's brands, Aveo and Scape under one agency, gives us confidence as we enter our next chapter of growth," Fyfe said.
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