Michael Petersen. Credit: Pivotus
Queensland motor dealership group Motorama has expanded its partnership with Pivotus, appointing the agency across media strategy, buying and creative production for its 19 dealerships and used car operation Big Box Cars.
Pivotus had spent two years managing reporting and visualisations for Motorama's owned and social channels before the expanded brief.
The agency will now align the group's digital and offline media activity. Adrienne Le Mura, head of client service and strategy, and account manager Shaun Taylor will lead the account.
Michael Petersen, founder and client strategist at Pivotus, said fast and accountable agency support combined with disciplined trading and automation produced measurable results.
"Most of us here grew up around the Motorama brand and it's an honour to now be trusted with helping it thrive," Petersen said.
Cameron Tincknell, group brand and marketing manager at Motorama, said Pivotus demonstrated strong service quality through its dashboarding work.
"Their service quality and attention to detail stood out through Dashboarding and we believe extending the partnership is a wise decision," Tincknell said.
Motorama is part of Servco, Hawaii's largest private company. Pivotus is a Funnel.io partner and also supports other independent agencies.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.