Michelle Fitzgerald. Credit: Tuiss Blinds Online
Tuiss Blinds Online has appointed Digital Minds Group to handle its media strategy as the direct-to-consumer blinds retailer expands in Australia.
Part of the Hunter Douglas Group, Tuiss Blinds Online operates from Melbourne and is working with the independent agency to strengthen media planning, measurement and attribution across search, social and other digital channels.
Michelle Fitzgerald, marketing manager at Tuiss Blinds Online, said Australia represents a key market for the brand.
"Australia represents a significant growth opportunity for Tuiss Blinds Online, so finding the right agency partner was critical,” he said.
“We were looking for a team that truly understands performance media and how to scale a D2C brand in a smart, sustainable way.
“Digital Minds Group stood out for their expertise, but also for how they work.
“They’ve become a true extension of our team, and the results have been exceptional."
Digital Minds Group will focus on customer acquisition and marketing efficiency as the brand expands its footprint locally.
“This is an exciting opportunity to partner with Tuiss Blinds Online at a pivotal stage of their Australian expansion,” Marketing growth strategist at Digital Minds Group, Lija Wilson, said.
“Michelle and the team have brought exceptional clarity to their growth vision and audience strategy and we’ve already seen strong momentum.”
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