Airbnb has appointed Ogilvy PR for its consumer and corporate account following a competitive review.
The incumbent was Herd MSL, part of Publicis Groupe, which won the account in 2024 from Thrive PR.
“Airbnb Australia and New Zealand has awarded its consumer and corporate PR account in Australia to Ogilvy PR after a competitive pitch," an Ogilvy spokesperson told AdNews.
"Ogilvy PR’s strength of team and capability across earned creative thinking, coupled with reputation management and regulatory understanding were important factors in this choice. Work begins immediately."
Airbnb has declined to comment.
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