Credit: T&T Media
Independent agency T&T Media has been appointed performance digital media agency for Audika, which runs more than 400 hearing care clinics across Australia.
T&T head of digital Ben Lott said the Sydney based agency was drawn to the brand's growth ambitions.
"From our first conversations with Nicola and the wider team, we were struck by Audika's passion for the category and their clear direction for the future," Lott said.
"Our team has been all-in from day one, and we're excited about the partnership and the opportunities ahead."
Lott said the strategy centres on data and market insight.
"Our strategy is rooted in data and category insight to provide a roadmap for growth, and we're confident in the plans we've built to drive meaningful, measurable results."
Audika joins recent T&T Media wins Power Golf and Golden Matrix Group, both secured in the second half of 2025.
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