WPP Australia will handle the local creative for Coca-Cola subsidiary Fuze Tea, AdNews can confirm.
The global account will be led by Ogilvy Paris, with support from the agency's Turkey and Spain offices.
The incumbent was McCann, which worked with the brand since 2022.
The win follows a pitch that included only Ogilvy and McCann.
Coca-Cola officially launched the Fuze Tea brand in Australia in 2016.
Coca-Cola reported net profit of 2% growth to $47.9 billion for the full year, and organic revenues (non-GAAP) grew 5%, driven by 4% growth in price/mix and a 1% increase in concentrate sales.
The Fuze Tea brand net profit was not disclosed.
Coca-Cola Co. has been contacted for comment.
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