Dentsu has been appointed global agency of record for Tapestry, the fashion house behind Coach and Kate Spade, covering all markets outside the US.
The win covers full media planning and buying across APAC, including Japan, China, Korea, Singapore, Malaysia, Australia and New Zealand, and EMEAI markets.
Dentsu replaces multiple incumbent agencies following two separate pitch processes, building on an existing partnership in China. Work across APAC started February 1.
"APAC is a priority growth region for Tapestry and our brands," said Kylene Campos, senior vice president of brand and growth strategy APAC at Tapestry.
“Throughout the pitch process, dentsu stood out for their deep understanding of our brands, strong local market insight, and ability to translate strategic ambition into meaningful consumer connections."
Prerna Mehrotra, chief client officer and practice president for media at dentsu APAC, said the appointment reflects continued commitment to building highly agile, bespoke teams tailored to specific needs of clients.
"Tapestry has built its success by challenging conventions and making bold strategic moves,” said Mehrotra.
“To continue that growth, they sought partners who are brave, collaborative, and ready to navigate the distinct dynamics of local markets."
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