In collaboration with Tourism Top End, Tourism Central Australia and NT Major Events Company.
Tourism NT is embracing the vibrant months of September to April in a campaign via KWP and Partners and Atomic212.
The campaign was developed in collaboration with Tourism Top End, Tourism Central Australia and NT Major Events Company.
“The 'Best Kept Season' campaign features a fresh look and feel for Tourism NT,” said Tourism NT acting chief marketing officer, Monika Tonkin.
“Visitors are encouraged to experience the Northern Territory during this amazing time, from flowing waterfalls and unique markets without the crowds, to the best fishing in Australia and the spectacular Parrtjima – A Festival in Light.
“With targeted deals providing strong incentives to holiday in the NT, this campaign also gives Territory tourism operators the chance to show their own Best Kept Season offerings."
The campaign is live across free-to-air TV, radio, BVOD and SVOD, out-of-home, print, online and social media.
TourismNT has also partnered with Jetstar, Qantas, Tripadvisor, Luxury Escapes, Travel Auctions, Expedia, Helloworld and NT Now.
“This campaign is a highly collaborative one, and the industry, operators and stakeholders have been proactively involved in creating something authentic that will resonate with visitors,” said Tonkin.
Credits:
Creative agency: KWP and Partners
Media agency: Atomic 212
Client: Tourism NT, in collaboration with Tourism Top End, Tourism Central Australia and NT Major Events Company
