Credit: RCJ
Investment firm LongView has appointed RCJ as its media agency partner following a competitive pitch, tasking the agency with brand strategy and media execution for its equity release platform HomeFlex.
Carlos Correa, RCJ chief executive, said the agency had already shown results since taking over LongView's performance accounts.
"Our pitch demonstrated our full funnel marketing capability and how our expertise can unlock sustainable growth for HomeFlex. It is a compelling proposition in the market, and we are excited to be working with the LongView team," Correa said.
Evan Thornley, co-founder and executive chairman at LongView, said RCJ stood out for its grasp of the business.
"RCJ demonstrated a clear grasp of the HomeFlex value proposition and have impressed us with their short and long-term growth strategy," Thornley said.
"We are looking forward to working with RCJ to enhance LongView's media presence."
Dim Nedanovski, managing partner at RCJ's digital arm LeapFrogger, said the agency had seen significant drops in cost per lead as well as improvements in lead quality and volume since taking over LongView's performance accounts.
"This early success gives us, and LongView, the confidence to scale activity in additional performance channels to better support LongView's growth," Nedanovski said.
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