Milo&Co were behind the rebrand, while KWP! created the new campaign.
The campaign, in partnership with VMLY&R and Carat, promotes CUA's offer to help millennials switch bank accounts in a 'snap'.
The Revolution Will Be Trackside takes inspiration from the Carnival’s New York theme.
#SWSTRENGTH is the second installment in the three-part campaign.
The campaign builds on the insight that content and storytelling increases the likelihood of purchase by nearly 50%.
The campaign focuses on the concept of hands-on learning.
The telco teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the everyday possibilities of 5G.
“We decided it was about time we invested in building a stronger brand narrative."
It encourages fans that choose to drink alcohol to drink responsibly and ‘stay in the game’ by taking regular water breaks between drinks.
This is BCM's first work for Ladbrokes since being appointed to the account.