Diverse listening taste.
SCA is utilising LiSTNR’s understanding of Australians diverse listening tastes in a campaign via AMOK Creative.
“In a media landscape flush with advertising messages, this campaign is designed to grab peoples’ attention and entertain them,” said SCA’s head of marketing, Naomi Gorringe.
“By turning the intimate act of listening into something visible, unexpected and unmistakably LiSTNR, we’re showing how deeply we understand our audience and their tastes. Marketers now know ‘the extraordinary cost of dull’, so we set out to create something far from it - it’s bold, memorable, and entirely ownable, exactly the kind of creativity that positions LiSTNR as Australia’s leading audio brand.”
The integrated campaign will run nationally across free to air, BVOD and subscription TV, Hoyts cinemas, YouTube, TikTok, Meta, Hit, Triple M and LiSTNR. In Sydney and Melbourne it will run on large and small format OOH and transit.
"Given there are some global players in this category, standing out was non-negotiable,” said AMOK Creative creative director, Michael Dawson.
“We set out to create a campaign that was bold, memorable, ownable…and a little bit weird. We found some very willing production partners in Hooves and Electric Sheep, and had a lot of fun bringing the concept to life.”
SCA’s chief operating officer, Stephen Haddad saidLiSTNR is Australia’s leading audio brand because they truly understand what Australians love to listen to.
“Built on the scale and diversity of our audience, LiSTNR brings together over 800 podcasts alongside live sport, music and news to soundtrack every mood, moment and interest,” said Haddad.
“This year marks an exciting new phase of growth for LiSTNR, as we continue to expand our podcast offering and invest in innovation that makes listening more personal, intuitive and impactful. This campaign brings that to life, celebrating the deeply personal relationship audiences have with audio.”
Production Credits:
Project Management / production of non-film assets: SCA
Creative Director: Michael Dawson - Amok Creative
Film Production Company: Hooves
Film Director: Nathan Ceddia
Film Producer: Bella Millikin
Music: Electric Sheep Music
Brand Strategy: Neighbourhood Strategy
