jnr. to lead brand, strategy and creative.
Hume Bank has appointed trans-Tasman creative agency jnr. to lead brand, strategy and creative in Australia and has launched a campaign – The Power of Us.
“Hume Bank is entering an important new chapter, and ‘The Power of Us’ reflects our ambition to grow while staying true to our customer-owned roots,” said Hume Bank head of brand, Justin Wheatley.
“Partnering with jnr. gives us the strategic and creative firepower to articulate our shared value model in a way that’s modern, distinctive and meaningful for our communities.”
jnr. managing director & founder, John Marshall said the jnr. team has extensive experience in the Financial Services category, so to be able to partner with an organisation such as Hume Bank is pretty exciting.
“The organisation has bold ambitions, which is what we love in a client partner, and ‘The Power of Us’ platform is the first step in the new direction for the bank,” Marshall said.
jnr. executive creative director & partner, Jenny Mak said ‘The Power of Us’ is a platform built around what makes Hume Bank genuinely different – the strength of collective progress and shared value.
“From the hero film, directed by Patrick Fileti, through to the new visual system rolling out across OOH, social, and digital, the work is designed to feel human, optimistic and proudly community-led,” Mak said.
“It feels like the start of something we’re building together and it’s great to be doing it with such an incredible client partner and team.”
