Specsavers audiology professionals.
Specsavers is helping Australians and Kiwis with their hearing care in a campaign via TBWA\Australia.
“We could have told people Specsavers has offered Audiology for eight years, or that Australians voted us the winner of the 2025 Readers Digest Quality Service Award, but there’s really nothing more compelling than the passion and expertise our qualified Audiologists and Audiometrists bring to work every day,” said Specsavers head of audiology marketing, ANZ, Steph Barr.
“Everyone’s got a friend or family member who’s so passionate about what they do, that sometimes they just can’t contain their excitement, and that’s the human truth we wanted to tap into with this campaign.”
The campaign will run across screens, radio, and social.
"Ears are complicated and incredibly personal - so the people who specialise in them kind of have to be obsessed,” said TBWA\Melbourne creative director, Stephanie Gwee.
“The creative leap was realising that obsession isn’t a flaw, it’s the product. Our audiologists are deeply qualified, wildly passionate and relentlessly earnest - exactly who you want looking after your hearing. So instead of sanding that energy down, we dialled it right up.”
EssenceMediacom group client director, Stefanie Crisafji, said the approach for media was clear and focused - to amplify the authentic passion and expertise of Specsavers Audiology professionals.
“Hearing loss can be a deeply personal journey, so our objective was to connect those in need with the trusted and supportive hearing care that Specsavers Audiology proudly offers, through targeted and engaging media touchpoints," Crisafji said.
Credits:
Creative Agency: TBWA\Australia
Media Agency: EssenceMediacom
Specsavers:
Benjamin Scales, Director of Growth Audiology ANZ
Steph Barr, Head of Audiology Marketing ANZ
Natasha Wells, Marketing Manager Audiology - ANZ
