24/7 hotline.
Registered charity Youthline is supporting young people in crisis with a 24/7 helpline in a campaign via Droga5 ANZ, part of Accenture Song.
“Every call or text we answer can be life-changing, and sometimes life saving,” said Youthline GM fundraising and marketing, Anastasia Potter.
“But we can only continue to be there with the support of New Zealanders. This campaign captures the urgency and simplicity of what we need right now: donations that help us answer.
“We’re asking Aotearoa to stand with our young people and give at youthline.co.nz.”
Nighttime is a particularly high-risk period for Rangatahi (youth) in distress, according to 2023 research.
The Youthline donation campaign ran across New Zealand in December, spanning out-of-home, mall media, social, online and radio.
“When a young person reaches out to Youthline, that moment matters,” said Droga5 ANZ chief creative officer, Damon Stapleton.
“Our job was to remove the noise and focus on the simplest, most powerful truth: Youthline needs donations to answer every call. ‘Help Us Answer’ says exactly that – clearly, directly and everywhere.”
CAMPAIGN CREDITS:
Client: Youthline New Zealand
CEO: Shae Ronald
GM Fundraising and Marketing: Anastasia Potter
Senior Direct & Digital Marketing Specialist: Elijahh Raki
Creative Agency: Droga5 ANZ, part of Accenture Song
Chief Creative Officer: Damon Stapleton & Barbara Humphries
Principal Director: Steve Kane
Chief Strategy Officer: Stevie Weber
Group Business Director: Ruth Coulson
Business Manager: Lily Tootill
Executive Creative Directors: Christie Cooper & James Conner
Senior Art Director: Erin Clarke
Senior Copywriter: Katrina Menary
GM & Executive Producer: Rosie Grayson
Integrated Producer: Callum Crabb
Lead Designer: Lucinda Fortescue-Hansen
Senior Finished Artist: Lisa Stowers
Intermediate Graphic Designer: Vivian Heng
