Featuring Pat Cummins.
Prime Video is gearing up for the ICC Men’s T20 World Cup 2026 streaming live from February 7 in Australia in a campaign via Leo Australia.
The campaign features Australian men’s test cricket captain and Prime Video ambassador, Pat Cummins.
“Whether I’m playing or watching Prime Video, I’m a cricket fan first and foremost,” said Cummins.
“Go Full Cricket really captures that – when you love the game, it’s always on your mind.
“I had a lot of fun with this campaign, but it probably confirms I’m in the right job – I don’t think I’ll be making the jump to stand-up comedy anytime soon.”
The campaign will roll out across digital and social in the lead-up to the tournament.
“This second evolution was all about Pat attempting to prove there’s more to him than just cricket… Turns out there isn’t. Not even a little bit. He’s Full Cricket, full time,” said Leo Australia associate creative directors, James Beswick and Rowan Foxcroft.
“Pat throwing himself headfirst into anything gave us the perfect excuse to show fans a side of him they don’t usually see... and maybe that's for a good reason. But if anything, these ads should make people want to see what Pat does best, cricket. “
Credits:
Creative Agency: Leo Australia
Production Company: Rabbit
Director: Al Morrow
Producer: Fiona Pakes
Executive Producers: Alex Hay & Lucas Jenner
DOP: Jordan Maddocks
Casting: Danny Long
Post House: The Editors
MD / EP: Nicoletta Rousianos
Editor: Mark Burnett
Colourist: Fergus Rotherham
VFX Artists: Stu Cadzow & Matt Edwards
