Produced by Haven’t You Done Well Productions.
MasterFoods is celebrating the irresistible flavour that its products bring to everyday meals in a campaign via T&P Australia.
The campaign was produced by Haven’t You Done Well Productions.
"We've all been there – that moment when food is so incredibly good, you can't help but make a little noise of appreciation," said Mars Food Portfolio marketing manager, Dominique Caruana.
"And this new campaign playfully taps into that universal truth. It's a fun, lighthearted way to demonstrate the irresistible flavour our MasterFoods products bring to any dish, making meals not just tastier, but in some cases, deliciously awkward!"
‘Big Yum’ will roll out across BVOD, Social & OOH.
"The beauty of this idea is its simplicity – a setup based on a human truth and a hilarious payoff,” said T&P Australia creative director, Boris Garelja.
“The content is relatable, engaging and highly entertaining, just the sort of thing you need to cut through in the modern media landscape."
Credits
Agency: T&P Australia
Production: Haven’t You Done Well Productions
Client: Mars Food Australia
