Shot by Josh Kelly from Chee Productions.
Tourism Fiji is telling Australians that happiness comes naturally to the people of Fiji in a campaign via Havas Village.
It was developed in collaboration with Michael Lawrence from Filmgraphics.
“For travellers looking for their next holiday destination for 2026, we’re excited to launch the latest iteration of Where Happiness Comes Naturally,” said Tourism Fiji chief executive officer, Dr. Paresh Pant
“This campaign showcases what it truly means to ‘Be Fiji’, in a place where a visit is so much more than a holiday. It’s an invitation to pause, reconnect, and rediscover the best version of ourselves, supported by the warmth of our communities, the richness of our culture, and the natural beauty of our environments.”
Photography was shot by Josh Kelly from Chee Productions on location across Fiji in the Coral Coast, Mamanuca islands and mainland Fiji.
“Be Fiji is a mantra we can all live by. Anyone who has ever arrived in Fiji will know the warmth, the connection and the genuine happiness and smiles you want to bottle and bring back with you,” said Havas Host associate creative director, Pete Sherrah.
“This campaign is about just that. Teaching the rest of the world to be a little more Fiji every day - to let go of all the trivial frustrations and modern annoyances that get in the way of us being truly content in every moment.
“It makes us happy to play our part in sharing this work and ethos with the world."
In Australia, the ‘Be Fiji’ campaign will also be supported by a range of exclusive deals through My Fiji, with prices starting at AUD $1,449** per person.
Every deal includes return flights with Fiji Airways flights and up to AUD $3,000 Bonus Value, including resort transfers, daily breakfast, resort credits and more.
“At a time when people are sacrificing more than ever to make travel possible, we asked how the brand could do more than encourage people to ‘Be Fiji’ and instead help them feel it,” said Havas Media client partner, Kimberly Stafford.
“With Be Fiji, we wanted media to do more than amplify a message; we wanted it to actively show up for people. By using Converged.AI we've been able to identify and place the idea into everyday ‘Un-Fiji’ moments.
“As a result, media became the intervention, not just the channel."
CREDITS
Client - Tourism Fiji
Creative Agency - Havas Host
Media Agency - Havas Media
Director - Michael Lawrence
Aus Production company – Filmgraphics
Fiji Production company - Welcome Fiji
Post production - White Chocolate & Ferg Rotherham
Casting - Toni Higginbotham & Welcome Fiji
Music composition and sound design - MassiveMusic Sydney
Photographer - Josh Kelly
Stills Production company - Chee Productions
