TABtouch’s ‘The Reach’ via Clemenger BBDO

2 April 2024

Creative Agency: Clemenger BBDO
Media Agency: The Brand Agency (WA)

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"It reminds punters of the power in their astonishingly long and slithering, retractable hands."

Punters have been ‘handed’ the insights they want to inform their bets in dramatically visual fashion in a brand campaign for Racing and Wagering Western Australia’s TABtouch, via Clemenger BBDO.

TABtouch’s ‘The Reach’ brand campaign launched with AFL spots to coincide with the start of the football season in early March, followed by a second portion of creative featuring racing spots in time for autumn racing carnivals.

The creative strategy centres on the premise that if you’ve got the touch, you’ve got a feel for what happens on the field - and if you’ve got the touch, you can make things happen on the TABtouch app.

The campaign brings ‘The Touch’ concept to life through an ever-extending set of hands. The hands embody the focused and driven TABtouch punter who constantly seeks out the best betting insights and statistics - with their thirst for knowledge perfectly quenched on the TABtouch app.

The creative features two 45” spots, two 30” spots, five 15” spots and three 6” spots all supported by bespoke edits for online and social media channels, plus radio.

In the launch AFL hero spot, audiences follow the incredibly elongated hand snaking through behind the scenes areas of a football stadium. Reaching the playing field, the hand feels the damp grass - ‘arming’ it and the football fans it encounters with the insight the weather is turning - and will suit the team that is good in the wet.

Clemenger BBDO ECD Richard Williams said this campaign is the latest instalment of work delivering on the ever-engaging ‘You’ve Got the Touch with TABtouch’ platform.

"It reminds punters of the power in their astonishingly long and slithering, retractable hands," he said.

“It’s not just about the laughs or dramatic visuals with this campaign - it’s about creating a connection with our audience, a reminder that TABtouch is at the heart of their sporting experience.”

The campaign is running nationally on Sky Racing, and in WA on subscription and free to air TV, print, OOH, digital and radio.

As well as the TVCs, Clemenger BBDO has refreshed the TABtouch brand identity to celebrate 60 years of sharing wisdom with punters, with the new visual identity to be rolled out across all audience touch points, including social, digital, OOH and print.



Client: Racing and Wagering Western Australia (TABtouch)

Chief Wagering Officer: Michael Saunders

Head of Marketing: Katie Roberts

Wagering Marketing Manager: Brian Murphy

Wagering Marketing Campaign Lead: Claire Rocca

Lead designer: Mitchell Webber


Creative Agency: Clemenger BBDO

Executive Creative Director: Richard Williams

Creative Director: Roy Leibowitz

Creative Director: Chris Wilson

Agency Producer (film): Jo Howlett

Agency Producer (stills and digital): Claire Bisset

Finished Art: Sam Tsui

Digital Design lead: Justin Tumilaar

Retoucher: Mike McCall

Craft: Ant Yee

Managing Partner: Jason Melhuish

Senior Business Director: Adriana Robbins

Business Managers: Mack Horton, Tyler Ronaldson


Production Company: The Sweetshop

Director: Damien Shatford

Producer: Allison Lockwood

Managing Director: Edward Pontifex

Managing Director: Greg Fyson

DOP: James L Brown

Art Director: Michael Iacono


Edit Post Production Co: ARC EDIT

Post Producer: Jess Ryan

Editor: Luke Haigh      


Online Post Production VFX Co: Alt.VFX

Post Producer: Malinda McGuire

VFX Supervisor: Dave Edwards

Colourist: Matic Prusnik           

Online Artist: Josh Kell

Music Composition: Sonar Music

Composers: David McCormack & Josh Pearson

Vocalists: Steve Fisher & Josie Mann

Music Producer: Haylee Poppi

Executive Producer: Sophie Haydon

Final Sound mix: Rumble

Sound Producer: Irene Kakopieros

Sound Designer: Tone Aston

Casting Director: Peta Einberg Casting


Stills and Digital Production:

CGI: Paul Gawman

Photographer: Nick Bowers 

Production company Producer: Belinda Blooman 

Digital Operator: Felipe Neves 

Photo Assistant: Archie Startracom 

Photo Assistant: Mike Tinney 

Grooming / Manicurist: Jessica Diez 

Wardrobe Assistant: Brenda Hayward 

Art Director Michael: Iacono 

Standby Props: Andy Cantrell


Media Agency: The Brand Agency

Senior Media Planner: Luke Marsala

Media Buyer: Jovana Maletic

Senior Media Technologist: Morgan Bland

Media Technology Director: Asheigh Sligo

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