QFES helps Queenslanders plan to survive via CHEP Brisbane

22 March 2024

Creative Agency: CHEP Network

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Educating every Queenslander about the important things they need to do to avoid a life-threatening situation in the event of a house fire.

A young family retrospectively describe how they survived a house fire in new work for Queensland Fire and Emergency Services (QFES) created by the Brisbane office of advertising agency CHEP Network.

The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire.

Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027.

The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire.

CHEP Brisbane strategy director Katie Peacock said to equip families with the means to survive a house fire it was essential that the agency connected the installation of interconnected smoke alarms with practising an escape plan.

“The two things are linked and if you break the chain between them your chances of escape are severely diminished," she said.

QFES executive manager, communications Kyra Dunstan said people don’t think clearly when there is smoke, heat and fear to contend with.

"So it’s important that the whole family practises their escape plan together,” she said.

The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co.



Queensland Fire and Emergency Services

Kyra Dunstan – Executive Manager, Communications

Shannon McBride – Communications Supervisor

Jacinta Rebelo – Senior Communications Officer


CHEP Network Brisbane

Executive Creative Director – Phil Shearer

Senior Art Director – Andrew Town

Senior Copywriter – Laurie Ingram

Senior Art Director – Shay Devery

Senior Producer – Simone Greentree

Strategy Director – Katie Peacock

Managing Partner – Christine Gannon

Account Director – Alexandra Pavlos


Post House - The Post Lounge

Senior Post Producer - Brock Smith

Editor - Sue Schweikert ASE

Colourist - Brett Manson

Flame Artist - Rachel O’Connell


Audio Post

Rosco Audio


Taxi Films

Director – Tristan Houghton

Executive Producer – Andrew Wareham

Producer – Imogen Dick


Compadre Picture Co.

Stills Photographer - Aubrey Jonsson

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