City of Perth's 'Shine bright in the City of Light' via Wildlings Creative

3 April 2024

Creative Agency: Wildlings Creative

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Following a group of dancers who are inspired to break free from a rehearsal to go and explore the city.

A major marketing campaign has been launched by the City of Perth to encourage people from across the metropolitan area to make the city their destination of choice, whether they are dining out, catching up with friends or seeing a show.

The campaign, 'Shine bright in the City of Light', created by Wildlings Creative, follows a group of dancers who are inspired to break free from a rehearsal to go and explore the city.

They make their way through iconic Perth locations in fun and unique ways, showing the city in a new light. City of Perth lord mayor Basil Zempilas said the campaign will make people proud of Perth and fall in love with the City of Light all over again.

“Over 60 years ago, American astronaut John Glenn dubbed our great city, the City of Light, but it’s always been that for the people of Perth and this new campaign personifies all the reasons why,” said Zempilas.

This is the first major brand campaign since the City of Light theme first formed part of the City’s brand in 2022. City of Light was officially adopted following consultations which saw the theme of light resonate strongly with the community.

Zempilas said from sunlight to city lights, the campaign celebrates how Perth shines.

"From the sparkling Derbarl Yerrigan / Swan River to the glittering light-filled skyline, we truly live in the
most beautiful place on Earth,” he said.

The new campaign was shot across 10 City locations – some iconic and well known, with others more surprising and off-the beaten track. Locations include Elizabeth Quay, Wolf Lane, the City of Perth Library and His Majesty’s Theatre.

The ad features a talented cast of six local dancers and skaters, who capture the essence of Perth’s diversity and youthful spirit.

Zempilas said the City of Perth has just had its biggest summer season ever, and it’s a sign of bigger things to come.

"With Boorloo Heritage Festival kicking off next week, Lightscape locked in for winter at Kings Park and Plateful Perth back for its second year in August.

“There’s no doubt our City is shining bright and this new campaign will remind people the City is the place to be. It’s full of things to do and see all year round”.

Wildlings director Nicole Lennox Gray said the agency is beyond proud to play a role in helping the City of Perth bring the City of Light vision to life. 

“The campaign aims to appeal to both residents and visitors by highlighting the city's vibrant culture, entertainment options, and picturesque surroundings, positioning Perth as a destination that offers a cosmopolitan experience with a relaxed vibe," she said.

The campaign can be seen now in cinemas, on TV, digital platforms, outdoor billboards, and streaming services.


Agency: Wildlings Creative
• Creative Director: Matt Wilson
• Client Partner: Nicole Lennox Gray
• Account Manager: Jen Wong
• Creative Director: Pat Lennox
• Client Partner: Cait Wilson
• Head of Art – Neil Martin
• Graphic Designer: Gareth Bennett
• Senior Account Manager: Alicia Gould

• Parkour: James MacFarlane
• Skater: Kate Golding
• Rollerblader: Emmi Rumsa
• Ballerina: Millani Booth
• Acro: Gabby Kirby
• Dancer: Aisha Samat
Production Company: Clockwork Films

• Director: Justin McMillan
• EP: Katie Trew
• Producer: Anouk Ratnawibhushana
• PM: Alexandra Nell
• Prod Assist: Jed Cowper
• Runner: Faye Sanders
• Runner: Alex Gibbs
• Runner: Emily Parker
• DOP: Rick Rifici
• 1st AC: Murray Johnston
• 2nd AC/DIT: Martin Phan
• Gaffer: Michael Titter
• Best Boy LX: Ben L’aiguille
• Key Grip: Tim Whitlock
• B-Cam: Tim Fitzgerald
• B-Cam AC: Bassem Azer
• Wardrobe Stylist: Nicole Ferraro
• Standby Props: Kylie Clifford
• HMU: Nadia Duca
• HMU Assistant: Michele Allison
• Stills Assistant: Dave Walters
• Lighting Tech: Josh McAuliffe

Audio: Soundbyte
- Brad Habib and team
Music: ‘Westside’ by the Moving Stills

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