A tire-change, windscreen wash and refuel with Mobil quality fuel.
7-Eleven and Mobil have celebrated their race partnership with Oracle Red Bull Racing with a new TVC, out-of-home (OOH) and customer activation – kicking off F1 week in style.
The TVC and OOH feature a pit crew taking over a 7-Eleven forecourt, surprising the unsuspecting drivers with a tire-change, windscreen wash and refuel with Mobil quality fuel.
The customer activation invited locals and celebrities including Melbourne FC captain, Christian Petracca, Radio host Brendan Fevola and influencer Brooke Warne, to experience the thrill of an F1-style pitstop at 7-Eleven St Kilda, kicking off a week of racing action ahead of the Australian Grand Prix in neighbouring Albert Park.
7-Eleven Australia CEO and MD, Angus McKay, said the campaign in market and the customer activation is a great way to kick of an exciting week of motorsport action.
“At 7-Eleven, we love to deliver a simple and speedy experience that delights our customers, and what better way to do that than by bringing the fast-paced racing experience to our store alongside our partnership Mobil and Oracle Red Bull Racing," he said.
